We just did something radical: we killed the Growth Map—CTC’s signature media buying tool used for years across hundreds of ecommerce brands. Why? Because AI changed the game. In this episode of the Podcast, we break down why our old system no longer works, how AI is reshaping the future of media buying, and what…
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In this insightful episode of the E-commerce Evolution Podcast, host Brett Curry sits down with Tom Leonard (https://www.linkedin.com/in/thomasbleonard), a fractional marketing leader who specializes in operationalizing Media Mix Modeling and incrementality testing. They dive deep into the often confusing world of marketing measurement. Tom and Brett will debunk myths about attribution and we reveal what…
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In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and special guest: Greg Dalby (SVP eCommerce at The Woobles) dive deep into one of the most important strategies for driving retention and customer loyalty: building…
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Kai Davis is the founder of Double Your Ecommerce and KeywordMagic.ai, two platforms helping Shopify merchants unlock sustainable growth through SEO, content, and email marketing. With over a decade of experience in digital strategy, Kai has worked directly with hundreds of Ecommerce businesses, offering fixed-price SEO services and tailored growth playbooks that prioritize results over…
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Raphael Schneider launched Gentleman's Gazette in 2010 as a blog for men's style and apparel. He added his own product line in 2013, selling menswear and accessories. He emphasizes quality in apparel and content. His YouTube channel, launched in 2015, remains essential for traffic and conversions, owing, he says, to the quality of the videos….
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On this episode of The Kara Goldin Show, we’re joined by Adam Bierman, entrepreneur, cannabis industry pioneer, and author of the bold new book Weed Empire. Adam is the Co-Founder and former CEO of MedMen, the first major American cannabis brand to go mainstream. Under his leadership, MedMen scaled to 33 stores across five states, employed over 1,500 people, and achieved a nearly $2 billion valuation—all while navigating one of the most complex and highly regulated industries in the world.
In our conversation, Adam shares what it was like to lead a business that was both pioneering and polarizing. We get into the rollercoaster ride of building MedMen, the lessons he learned as the face of the cannabis revolution, and what founders need to know about scaling in gray space industries. He talks about the moments of breakthrough and breakdown, how he navigated public scrutiny, and why he felt now was the right time to write Weed Empire—a raw, unfiltered story of what it really took to build at the edge of culture and regulation.
Adam also shares his thoughts on what the cannabis industry got right (and wrong), what needs to change for the sector to truly thrive, and what’s next in his journey as a futurist and advisor. Whether you’re building a disruptive brand, recovering from a high-profile pivot, or just want the truth behind one of the most talked-about startups in recent years—this episode is a must-listen. Now on The Kara Goldin Show.
Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @KaraGoldin on all networks.
To learn more about Adam Bierman and Weed Empire:
https://www.linkedin.com/in/adam-bierman
https://www.amazon.com/Weed-Empire-High-Stakes-Cannabis/dp/1637745133
https://www.instagram.com/adambierman
https://www.theadambierman.com/
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Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/685
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Most brands think they have a growth problem—but what they really have is a DOING problem. In this episode, we break down why volume of action is the single greatest predictor of business growth—and how to build a system that trains this muscle every day. From 400+ ads to 52 product launches a year, we’ll…
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In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Nikki Lindgren, founder of Pinnock Digital, about the booming landscape of TikTok advertising, particularly for beauty brands. They discuss Nikki’s journey to founding her agency, the importance of authenticity in marketing, and the strategies that lead to successful TikTok campaigns. The conversation…
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WORKSPACE6 Workspace6 is a private community for 7, 8 & 9 figure+ eCommerce operators and executives. Join for just $1 for your first month and no annual commitments at https://workspace6.io. RICHPANEL Cut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel’s AI-first Customer Service Platform that will reduce costs, improve agent productivity &…
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