Podcast: Up Arrow

Up Arrow Podcast | Cheerleading Is a Sport: How To Build a Billion-Dollar Category From Scratch With Jeff Webb

August 26, 2025 Andrew Up Arrow 59:41 0 Comments

Jeff Webb is the Founder and President of the International Cheer Union (ICU), the world governing body for cheerleading. Under his leadership, the ICU has grown to represent over 116 national federations and achieved recognition by the International Olympic Committee. Jeff also founded the Universal Cheerleading Association and Varsity Brands (formerly Varsity Spirit), where he…

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Up Arrow Podcast | Cheerleading Is a Sport: How To Build a Billion-Dollar Category From Scratch With Jeff Webb
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Up Arrow Podcast | Only the Paranoid Survive: eCommerce Wisdom From Rishabh Jain

August 19, 2025 Andrew Up Arrow 01:16:49 0 Comments

Rishabh Jain is the Co-founder and CEO of FERMÀT, the leading e-commerce experience platform. Before co-founding FERMÀT, he held leadership roles at LiveRamp, where he launched and scaled three new ventures, including a multimillion-dollar healthcare business. Rishabh also co-founded startups in solar energy and laboratory data sharing. In this episode… Mid-market e-commerce brands are feeling…

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Up Arrow Podcast | Only the Paranoid Survive: eCommerce Wisdom From Rishabh Jain
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Up Arrow Podcast | Stop Leaking Money: The 3-Step Revenue Fix for eCommerce With Erik Christiansen

August 12, 2025 Andrew Up Arrow 01:16:10 0 Comments

Erik Christiansen is the Co-founder and CEO of Justuno, a conversion optimization SaaS platform. With over 20 years of experience in e-commerce and tech, he specializes in sustainable growth and product development. Before co-founding Justuno, Erik scaled Sierra Snowboard from $0 to over $20 million in annual revenue. In this episode… Many website visitors leave…

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Up Arrow Podcast | Stop Leaking Money: The 3-Step Revenue Fix for eCommerce With Erik Christiansen
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Up Arrow Podcast | Lifecycle Is Everything: The Retention Framework Every eCommerce Brand Needs With Andrew Christison

August 5, 2025 Andrew Up Arrow 01:24:13 0 Comments

Andrew Christison is the Co-founder and CEO of Retencity, a full-service customer lifecycle and loyalty marketing agency. Under his leadership, Retencity has worked with fast-growing brands like epres, Revision Skincare, and Diamond Art Club. The agency is also a member of 1% for the Planet and has planted over 80,000 trees and served over 100,000…

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Up Arrow Podcast | Lifecycle Is Everything: The Retention Framework Every eCommerce Brand Needs With Andrew Christison
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Up Arrow Podcast | Audience Is Everything: Rand Fishkin on AI Search, SEO, and the Future of Marketing

July 29, 2025 Andrew Up Arrow 58:11 0 Comments

Rand Fishkin is the Co‑founder and CEO of SparkToro, a software company he launched in 2018 to make audience and market research more accessible to marketers and creators. He previously co‑founded Moz (originally SEOmoz) in 2003 and helped scale it into a leading SEO software company before stepping down as CEO in 2014. Rand authored…

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Up Arrow Podcast | Audience Is Everything: Rand Fishkin on AI Search, SEO, and the Future of Marketing
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Up Arrow Podcast | The Neuroscientist’s Guide To Scale DTC: How Daniel Brady Turns Brain Science Into eCommerce Revenue

July 22, 2025 Andrew Up Arrow 01:13:19 0 Comments

Daniel Brady is the Co-CEO of Orita, a software company that improves email deliverability. As a neuroscientist turned data scientist, he has helped leading e-commerce brands organize their data sets. Daniel has also worked with CEOs, CTOs, and other leaders to build eCommerce companies. In this episode… Email marketing promises big returns, but many brands…

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Up Arrow Podcast | The Neuroscientist's Guide To Scale DTC: How Daniel Brady Turns Brain Science Into eCommerce Revenue
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Up Arrow Podcast | How To Get Famous Without Ads: The PR Playbook for CPG Brands With Matt Kovacs

July 15, 2025 Andrew Up Arrow 01:19:08 0 Comments

Matt Kovacs is the President and Lead Strategist at Blaze PR, a boutique PR agency that works with lifestyle brands. With over two decades of experience in PR and marketing, he has led campaigns for major brands like ESPN, Honest Tea, and Marriott Hotels. Matt specializes in helping brands leverage PR to attract investments, shape…

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Up Arrow Podcast | How To Get Famous Without Ads: The PR Playbook for CPG Brands With Matt Kovacs
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Up Arrow Podcast | Brand Storytelling That Actually Works With Emmy-Winning Producer Dani Dufresne

July 8, 2025 Andrew Up Arrow 01:20:08 0 Comments

Dani Dufresne is an Emmy Award-winning executive producer and the Founder of The Auxiliary Co, which provides executive production, consulting, and creative project management for top agencies and brands. With over two decades of experience spanning broadcast, digital, experiential, and branded content, she has led high-impact campaigns for major brands, including Nike, Apple, Google, and…

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Up Arrow Podcast | Brand Storytelling That Actually Works With Emmy-Winning Producer Dani Dufresne
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Up Arrow Podcast | Retail Revival: Why the Best Brands Are Going Offline Again With Carly Chenault

July 1, 2025 Andrew Up Arrow 01:31:02 0 Comments

Carly Chenault is the Founder of MARKET EDIT, a strategic advisory and media firm that shares retail strategy and cultural insights through its publication, Retail Roundtable. With over 15 years of experience in retail and luxury brand strategy, she covers fashion and retail trends to empower emerging founders. Carly is also an Advisor at Need…

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Up Arrow Podcast | Retail Revival: Why the Best Brands Are Going Offline Again With Carly Chenault
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Up Arrow Podcast | Burned Out, Stuck, and Overthinking? Here’s How To Get Unstuck and Grow Again With Robert Gilbreath

June 24, 2025 Andrew Up Arrow 01:23:45 0 Comments

Robert Gilbreath is a fractional executive specializing in CEO, CMO, and COO roles for SaaS and e-commerce companies. He provides consulting services in areas including go-to-market strategies, SEO, product development, and C-suite coaching. Robert is also an Executive at Rivur, a technology startup for managing construction projects online. Previously, he served as the Vice President…

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Up Arrow Podcast | Burned Out, Stuck, and Overthinking? Here's How To Get Unstuck and Grow Again With Robert Gilbreath
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