Podcast: The Kara Goldin Show

Rethinking the bra industry by finally listening to women — that’s the magic. ✨
On The Kara Goldin Show, I sit down with Heidi Zak, Co-Founder and CEO of ThirdLove — the intimate apparel brand that transformed how millions of women shop for bras through better fit, inclusive sizing, and technology.
We talk about how ThirdLove challenged an industry that had gone decades without meaningful innovation, introducing half-cup sizing and creating the online Fitting Room that has helped more than 20 million women find their correct size. Heidi shares why solving a real customer problem—not chasing trends—became the foundation for building one of the most recognized brands in the category.
We also dive into product innovation, expanding beyond bras into new essentials, opening physical retail after years as a digitally native brand, and how customer feedback continues to shape every decision the company makes. Heidi also shares what she’s learned scaling ThirdLove, leading through growth, and building a company focused on helping women feel more comfortable and confident every day.
If you’re interested in building a brand by solving real customer problems, creating products people genuinely love, or scaling a modern consumer company in a rapidly changing retail landscape, you’ll want to hear this conversation. You can find it here or anywhere you listen to podcasts. 🎧

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Heidi Zak and Thirdlove:
https://www.thirdlove.com/
https://www.instagram.com/thirdlove/
https://www.instagram.com/heidi/
https://www.linkedin.com/in/heidizak/
https://www.linkedin.com/company/thirdlove

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Square – Get up to $200 off Square hardware when you sign up at square.com/go/karagoldin

Ritual – Save 25% on your first month at Ritual.com/GOLDIN

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Thirdlove – Head to Thirdlove.com and use code KARA15 for $15 off your first purchase.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/880

The Kara Goldin Show

The Kara Goldin Show | 880 Heidi Zak: Co-Founder & CEO of Thirdlove

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00:00 / 00:38:38

Building a women’s health company that is also pushing for systems change — that’s the magic ✨
On The Kara Goldin Show, I sit down with Alex Taylor, Co-Founder of Perelel — the first and only OB/GYN-founded vitamin company offering clinically backed nutrition for every stage of a woman’s hormonal life.
We talk about how Perelel was built around a long-overdue idea: women deserve better support, better information, and clinically backed products through fertility, pregnancy, postpartum, and beyond. Alex shares what she saw missing in women’s health, why trust matters so much in the supplement category, and how Perelel is creating doctor-engineered formulations designed to simplify women’s health routines.
We also get into why women’s health has been underfunded and overlooked for so long, what is finally starting to change, and what still needs to happen to make women’s health a national priority. Alex also shares more about the Perelel Pledge for Women’s Health Equity — a $10 million commitment to fund women’s health research and expand access to maternal care in the United States, with more than $5.5 million already deployed in five years.
If you’re interested in learning what it takes to build a brand rooted in clinical expertise, earn trust in a confusing category, or create a company that can also push for real change — check out the interview on my podcast. You can find it here or anywhere you listen to podcasts 🎧

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Alex Taylor and Perelel:
https://www.perelelhealth.com/
https://www.instagram.com/its_alextaylor/
https://www.linkedin.com/in/alex-taylor-18b19b12/

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CashApp – For a limited time, new customers can get $10 added to their balance. Just use code BITCOIN10 when you sign up, and—don’t forget this part—send at least $5 to a friend in the first two weeks. Terms apply. Cash App is a financial services platform, not a bank. Banking services provided by Cash App’s bank partner(s). Bitcoin services provided by Block, Inc. brand. For additional information, see the Bitcoin disclosures at cash.app/legal/podcast.

Zazzle – Right now, save 25% on your first order at Zazzle.com

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Thirdlove – Head to Thirdlove.com and use code KARA15 for $15 off your first purchase.

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Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/879

The Kara Goldin Show

The Kara Goldin Show | 879 Alex Taylor: Co-Founder of Perelel

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00:00 / 00:35:26

What does it take to make sustainable furniture more accessible — without compromising on style, comfort, or quality?
On today’s episode, we welcome Phantila Phataraprasit, CEO and Co-Founder of Sabai — an AAPI and female-founded sustainable furniture brand rethinking what we bring into our homes. A Forbes 30 Under 30 honoree, Apartment Therapy Changemaker, NYU Law graduate, and board member of the Sustainable Furnishings Council, Phantila brings a unique perspective to one of the most complex and overlooked consumer categories: furniture.
Inspired in part by her early experience working in her mother’s eco lodges in Thailand, Phantila built Sabai to address a major blind spot in the sustainability and non-toxic living conversation. We think carefully about what we eat, what we put on our skin, and what we clean with — but often know very little about the materials inside the furniture we live with every day.
In this episode, Phantila shares how Sabai is challenging the traditional furniture model through thoughtful material choices, modular design, and programs that extend the life of each piece. We discuss the challenges of producing sustainable furniture in a category known for waste, hidden materials, long supply chains, and high price points. Phantila also explains how Sabai’s definition of sustainability has evolved from recycled and upcycled materials toward more natural, lower-toxin options, including the brand’s Elevate Natural Collection made with materials like coconut fiber, cotton, latex, muslin, and jute.
We also talk about Sabai Revive, the company’s national furniture buyback program, its Repair Don’t Replace program, and the launch of Fabric by the Yard to make sustainable fabrics more accessible to customers and designers. Phantila shares what it takes to build trust in a category where customers cannot always see what is inside a product, and how Sabai designs furniture that feels elevated and stylish — not overly “eco.”
If you’re interested in sustainable design, circularity, non-toxic living, consumer trust, or building a mission-driven brand in a hard-to-disrupt category — this episode is for you. Tune in now on The Kara Goldin Show.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Phantila Phataraprasit and Sabai:
https://www.sabai.design/
https://www.instagram.com/sabaidesign/
https://www.linkedin.com/company/sabai-design/
https://www.tiktok.com/@sabaidesign
https://www.linkedin.com/in/phantila-phataraprasit/

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Whatnot – Download Whatnot today and get $20 Off and free shipping on your first purchase.

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Thirdlove – Head to Thirdlove.com and use code KARA15 for $15 off your first purchase.

Pendulum – get an exclusive 20% off their first order at PendulumLife.com/KARAGOLDIN

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Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/878

The Kara Goldin Show

The Kara Goldin Show | 878 Phantila Phataraprasit: Co-Founder & CEO of Sabai

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00:00 / 00:38:10

Building a food brand around the belief that food is healing — that’s the magic ✨
On The Kara Goldin Show, I sit down with Neka Pasquale, Founder and Chief Product Officer of Urban Remedy — a company on a mission to reimagine the food system and teach the world that food is healing.
We talk about how Neka’s background in acupuncture, Chinese medicine, nutrition, and lifestyle medicine led her to create Urban Remedy, and how wellness retreats with her patients helped spark the idea for the brand. We also get into what it takes to scale fresh, certified organic, non-GMO, gluten-free, dairy-free, and refined sugar free meals, snacks, juices, and shakes while staying true to quality and purpose.
Neka shares how Urban Remedy has grown into more than 400 Whole Foods Market locations and other major retailers, how she continues to innovate around what consumers want next, and why every ingredient in Urban Remedy products is chosen for its healing properties.
If you’re interested in learning what it takes to build a mission-driven food brand, scale fresh products without compromising standards, or create a company around a deeply held belief — check out the interview on my podcast. You can find it here or anywhere you listen to podcasts 🎧

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Neka Pasquale and Urban Remedy:
https://urbanremedy.com/
https://www.instagram.com/urbanremedy/
https://www.instagram.com/nekas_loves/
https://www.linkedin.com/in/neka-pasquale-lac-ms/

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AT&T Business – Switch to AT&T Business at business.att.com

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Thirdlove – Head to Thirdlove.com and use code KARA15 for $15 off your first purchase.

Hostinger – Go to Hostinger.com/KARA and use code KARA for 10% off

CashApp – For a limited time, new customers can get $10 added to their balance. Just use code BITCOIN10 when you sign up, and—don’t forget this part—send at least $5 to a friend in the first two weeks. Terms apply. Cash App is a financial services platform, not a bank. Banking services provided by Cash App’s bank partner(s). Bitcoin services provided by Block, Inc. brand. For additional information, see the Bitcoin disclosures at cash.app/legal/podcast.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/877

The Kara Goldin Show

The Kara Goldin Show | 877 Neka Pasquale: Founder & Chief Product Officer of Urban Remedy

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00:00 / 00:36:15

On today’s episode, we welcome Catherine Hunziker, Founder and Chief Formulator of WishGarden Herbs — America’s #1 selling liquid herbal formulas brand. A pioneering herbalist, educator and entrepreneur, Catherine has spent more than four decades helping make herbal medicine more accessible to mainstream consumers.
In this episode, we speak about Catherine’s journey from environmental activism and women’s health advocacy to building a family-run, woman-owned wellness company that has been rooted in plant medicine since 1979. We talk about how WishGarden Herbs combines ancient herbal wisdom with modern science, why liquid herbal formulas can be so effective, and the importance of using USDA organic and ethically wild-harvested herbs tested for purity and potency.
We also discuss why herbal medicine is having a major resurgence, what consumers are finally understanding about plant-based health, and how Catherine has stayed true to WishGarden’s mission while growing a nationally distributed, Certified B Corporation built around purity, potency and sustainability.
A must-listen for founders, operators, wellness enthusiasts and anyone interested in herbal medicine, women-owned businesses, sustainability, consumer trust and building a mission-driven brand that lasts.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Catherine Hunziker and WishGarden Herbs:
https://www.wishgardenherbs.com/pages/our-founder
https://www.instagram.com/wishgardenherbs/
https://www.linkedin.com/in/catherine-hunziker-747b4a5/

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Acorns – Head to Acorns.com/KARA or download the Acorns app to get started.

AT&T Business – Switch to AT&T Business at business.att.com

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Thirdlove – Head to Thirdlove.com and use code KARA15 for $15 off your first purchase.

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Chime – Join the millions who are already banking fee-free today. Head to Chime.com/KARAGOLDIN.

CashApp – For a limited time, new customers can get $10 added to their balance. Just use code BITCOIN10 when you sign up, and—don’t forget this part—send at least $5 to a friend in the first two weeks. Terms apply. Cash App is a financial services platform, not a bank. Banking services provided by Cash App’s bank partner(s). Bitcoin services provided by Block, Inc. brand. For additional information, see the Bitcoin disclosures at cash.app/legal/podcast.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/876

The Kara Goldin Show

The Kara Goldin Show | 876 Catherine Hunziker: Founder of WishGarden Herbs

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00:00 / 00:37:56

What if it’s never too late to build the business—or the life—you’ve always imagined?
On this episode of The Kara Goldin Show, I sit down with Paula Blankenship, Founder of Heirloom Traditions and author of the new book, Just Open the Jar.
Paula built Heirloom Traditions, known for its All In One Paint, after the age of 50 with no outside funding, no industry connections, and no traditional business background. What started with teaching women how to transform old furniture and cabinets grew into one of the most successful direct-to-consumer paint brands in the country and a fiercely loyal community she built long before “community-led growth” became a business strategy.
In this episode, Paula shares the incredible story behind building her company, the challenges she faced as a single mother and entrepreneur, and why she believes the biggest obstacle for most people isn’t talent—it’s waiting for the perfect moment to begin. We also dive into the lessons behind her new book, Just Open the Jar, including the importance of creativity, resilience, reinvention, and having the courage to start before you feel ready.
Whether you’re building a business, considering a career change, or simply looking for the confidence to take the next step, this conversation is packed with practical insights on entrepreneurship, leadership, community building, and creating a life on your own terms.
Now on The Kara Goldin Show.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Paula Blankenship, Heirloom Traditions and Just Open the Jar:
https://www.allinonepaint.com/
https://www.instagram.com/heirloomtraditionspaint/
https://www.linkedin.com/in/paulajblankenship/
https://www.amazon.com/Just-Open-Jar-Path-Creating/dp/1637749082

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AT&T Business – Switch to AT&T Business at business.att.com

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Thirdlove – Head to Thirdlove.com and use code KARA15 for $15 off your first purchase.

Hostinger – Go to Hostinger.com/KARA and use code KARA for 10% off

RULA – Go to Rula.com/KARAGOLDIN for convenient therapy that’s covered by insurance.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/875

The Kara Goldin Show

The Kara Goldin Show | 875 Paula Blankenship: Founder and CEO of Heirloom Traditions & Author of Just Open the Jar

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00:00 / 00:36:08

On today’s episode, we welcome Jennifer Martinez, Founder of Elevation Tea Company — a premium tea brand sourcing rare, organic and small-batch teas from underrepresented regions around the world. Inspired by Northern California wine country and her background in UX and graphic design, Jennifer has built a brand that treats tea not just as a beverage, but as an elevated tasting experience rooted in origin, flavor, aroma and ritual.
In this episode, we speak about tea sourcing from regions including Colombia, Tanzania, Kenya and Nepal, working with small-scale farmers, and how terroir impacts what ends up in the cup. We also discuss the launch of Elevation Tea Company’s Rare Tea Tasting Kit, how tea can offer a wine-like experience without alcohol, and why consumers are increasingly looking for more intentional wellness rituals.
A must-listen for founders, operators, tea lovers and anyone interested in premium beverages, wellness, sourcing, brand experience and how everyday rituals are being reimagined.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Jennifer Martinez and Elevation Tea Company:
https://www.elevationteaco.com/
https://www.instagram.com/elevationteaco/
https://www.linkedin.com/in/jennifer-martinez-83676710a/

Sponsored By:

AT&T Business – Switch to AT&T Business at business.att.com

Square – Get up to $200 off Square hardware when you sign up at square.com/go/karagoldin

Thrive Causemetics – Go to ThriveCausemetics.com/KARAGOLDIN for an exclusive offer of 20% off your first order.

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Thirdlove – Head to Thirdlove.com and use code KARA15 for $15 off your first purchase.

IM8 – Get a free Welcome Kit and 5 free Travel sachets plus 10% off with code KARAGOLDIN at IM8HEALTH.com/karagoldin

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/874

The Kara Goldin Show

The Kara Goldin Show | 874 Jennifer Martinez: Founder of Elevation Tea Company

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00:00 / 00:27:31

On today’s episode, we welcome Karen Behnke, Founder of Beauty Crush Skincare — a regenerative skincare brand bringing together biotech, sustainability, clean beauty, vineyard luxury and decades of product innovation. Recognized by Elle, Forbes and Cosmopolitan as one of the OGs of the clean beauty movement, Karen helped shape the organic and clean skincare industry long before it became mainstream.
In this episode, Karen shares what she has learned as a four-time founder and why she decided to build again with Beauty Crush Skincare. She talks about how the beauty category has evolved over the last 20+ years, what is different about building a company today, and how she is approaching regenerative skincare from her solar-powered organic beauty vineyard in Sonoma County. We also discuss clean crushing, biotech, sustainability, product innovation, brand trust, and what it takes to create something truly differentiated in a very crowded beauty market.
A must-listen for founders, operators, beauty lovers and anyone interested in clean beauty, regenerative skincare, sustainability, biotech and what it really takes to keep innovating across decades.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Karen Behnke and Beauty Crush Skincare:
https://www.beautycrushskincare.com/
https://www.instagram.com/founderkarenbehnke/
https://www.linkedin.com/in/karen-behnke/

Sponsored By:

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Monarch Money – Use code KARAGOLDIN at Monarch.com to get your first year half off at just $50.

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Hostinger – Go to Hostinger.com/KARA and use code KARA for 10% off

Thirdlove – Head to Thirdlove.com and use code KARA15 for $15 off your first purchase.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/873

The Kara Goldin Show

The Kara Goldin Show | 873 Karen Behnke: Founder of Beauty Crush Skincare

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00:00 / 00:31:34

On today’s episode, we welcome Ravi Prasad, Co-Founder of Almora Botanica — a luxury, natural and sustainable skincare brand bringing together Ayurvedic wisdom, Himalayan botanicals, adaptogens, green chemistry and modern science. After decades working in Ayurvedic medicine and wellness, including leading Himalaya Wellness Company, Ravi saw a major gap in skincare: too many products treat symptoms, not the root cause.
In this episode, Ravi shares why he made the shift from Ayurvedic medicine and supplements into skincare, and how Almora Botanica is taking a “pharma to farm” approach rooted in the Himalayas. He breaks down the idea of researched Ayurveda, why Indian beauty is finally gaining momentum in the luxury market, and how the brand’s Sapta Complex is challenging the perception that Ayurvedic oils have to feel heavy or greasy. We also talk about COSMOS NATURAL certification, green chemistry, the “If you won’t eat it, don’t wear it” philosophy, and why today’s consumers are looking more closely at what they put on their skin.
A must-listen for founders, operators, and anyone interested in the future of beauty, skincare, wellness, sustainability and how ancient traditions are being validated by modern science.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Ravi Prasad and Almora Botanica:
https://www.almorabotanica.com
https://www.instagram.com/almorabotanica/
https://www.linkedin.com/in/ravi-prasad/

Sponsored By:

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Skylight – Go to myskylight.com/KARAGOLDIN for $30 off your 15 inch Calendar.

LinkedIn Jobs – Head to LinkedIn.com/KaraGoldin to post your job for free.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/872

The Kara Goldin Show

The Kara Goldin Show | 872 Ravi Prasad: Co-Founder of Almora Botanica

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00:00 / 00:28:38

On today’s episode, we welcome Katie Lee, Founder of Katie’s Pizza & Pasta — a chef-driven Italian restaurant and fast-growing CPG brand based in St. Louis. Katie’s journey from high school dropout, recovering addict and single mom to James Beard-recognized restaurateur and one of the fastest-growing food entrepreneurs in America is a powerful story of resilience, grit and building something from scratch.
In this episode, Katie shares how she launched her first restaurant in 2008 and helped ignite the artisan Italian pizza movement in the Midwest. She talks about taking Katie’s from a beloved neighborhood restaurant to the national frozen food aisle, why handmade quality and rigorously sourced ingredients remain core to the brand, and what it took to produce 400,000 pizzas for Target in just 96 days — all by hand. We also discuss clean comfort food, building a brand with real identity, staying true to your roots while scaling, and what founders should do when the idea they believe in still isn’t working.
A must-listen for founders, operators, food lovers and anyone interested in resilience, restaurant growth, CPG, brand building and what it really takes to scale without losing the soul of the product.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Katie Lee and Katie’s Pizza & Pasta:
https://www.katies.com/
https://www.instagram.com/katiespizzaandpasta/
https://www.instagram.com/katiepizzalee/
https://www.linkedin.com/in/leekatie/

Sponsored By:

AT&T Business – Switch to AT&T Business at business.att.com

Chime – Join the millions who are already banking fee-free today. Head to Chime.com/KARAGOLDIN.

Superhuman Go – Helps the whole team move faster. Find out more at Superhuman.com

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/871

The Kara Goldin Show

The Kara Goldin Show | 871 Katie Lee: Founder of Katie’s Pizza & Pasta

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00:00 / 00:28:05