Podcast: In Market

In Market is CommerceTracks’ unscripted, in-the-moment vidcast that captures the real conversations behind the brands people actually buy from – and the merchants and designers who keep pushing commerce forward. Through candid dialogue and honest storytelling, each episode traces the origin of an idea and the winding path from concept to customer: creative breakthroughs, merchandising bets, sourcing realities, pricing strategy, product storytelling, operational growing pains, and the daily decisions that separate a good brand from a durable one.

Rather than polished talking points, In Market lives where the work happens – in the instincts, experiments, and tradeoffs that shape a business in real time. Guests unpack what inspired them, what nearly broke them, what changed their trajectory, and what they’d do differently if they could run it back. Whether you’re building a brand, scaling a store, or searching for the next spark, In Market delivers grounded insights and practical perspective from the people innovating at the pace of the customer.

In Market | Episode 1: In Market w/ Anastasia Melvin @ Oliphant

In this episode of In Market, we go behind the scenes with Anastasia Melvin, Wholesale & Retail Operations Director at Oliphant – the contemporary women’s ready-to-wear brand known for travel-inspired color, playful prints, and artisan-crafted details. Hosted by Andrew Potkewitz, this episode explores how a modern fashion brand operationalizes “beautiful chaos” – aligning wholesale and…

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