Podcast: DTC Podcast

Subscribe to DTC Newsletter – https://dtcnews.link/signup Welcome to the DTC Podcast! Today, we’re joined by Bradley Keefer, CRO of Keen Decision Systems, to discuss how brands can elevate their marketing game by thinking like investment bankers. Bradley dives deep into why ROAS alone doesn’t cut it anymore and explains how brands can use holistic data…

DTC Podcast

DTC Podcast | Bonus: Rethinking Profitability: How to Market Like an Investment Banker with Bradley Keefer from Keen

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Subscribe to DTC Newsletter – https://dtcnews.link/signup Chubbies became a DTC legend by selling proper-length shorts and a brand identity people loved. But behind the scenes, Preston Rutherford and his team had to fight against the short-term addiction of Meta ads that almost ran the company into the ground. In this episode, Preston shares: 🔥 The…

DTC Podcast

DTC Podcast | Ep 479: How to Build a Brand That Outlasts Performance Marketing Tactics with Preston Rutherford

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Subscribe to DTC Newsletter – https://dtcnews.link/signup AI is changing the way brands approach creative marketing. In this episode, Braydon from Pilothouse dives into how AI tools—especially custom GPTs—are transforming landing pages, ad creative, and brand storytelling. Key Takeaways: AI-Driven CRO: How custom GPTs optimize landing pages section by section for higher conversion rates. AI for…

DTC Podcast

DTC Podcast | Ep 478: How AI is Transforming Creative Strategy: CRO, Ads & Brand Storytelling | AKNF

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Subscribe to DTC Newsletter – https://dtcnews.link/signup On this episode of the DTC Podcast, we dive deep into creative advertising with James Mulvey, Head of Content at Motion, the creative analytics and research platform used by brands like HexClad, True Classic, Ridge, and Vuori. James shares insights from their recent report analyzing $100M in ad spend…

DTC Podcast

DTC Podcast | Bonus: Anatomy of a Million Dollar Ad: Motion's James Mulvey on Seven Most Impactful Creative Trends of 2025

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Subscribe to DTC Newsletter – https://dtcnews.link/signup In this episode of the DTC Podcast, we welcome Kurt Elster, Shopify expert and founder of EtherCycle, a consultancy specializing in optimizing Shopify stores for eCommerce brands. https://ethercycle.com https://www.instagram.com/kgelster/?hl=en https://www.linkedin.com/in/kurtelster/ Kurt dives into tactical advice for DTC founders, focusing on Shopify’s most underutilized features and strategies that drive conversions….

DTC Podcast

DTC Podcast | Ep 477: Shopify Optimization Strategies Every DTC Founder Should Know – With Kurt Elster

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Subscribe to DTC Newsletter – https://dtcnews.link/signup Welcome to the DTC Podcast! In this episode, Eric sits down with Dougie from Pilothouse’s Google team to dive deep into how to leverage Google Ads’ Performance Max (PMAX) campaigns for demand capture while building long-term growth strategies. With the recent Google update allowing shopping campaigns to compete with…

DTC Podcast

DTC Podcast | Ep 476: How to Leverage Google PMAX for Demand Capture and Growth | AKNF

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Subscribe to DTC Newsletter – https://dtcnews.link/signup Welcome to the DTC Podcast! In this episode, we sit down with Aaron Nosbisch, founder of BRĒZ, the fastest-growing cannabis-infused beverage brand on the market. BRĒZ is at the forefront of a new wave in social drinking, offering a functional alternative to alcohol with none of its downsides. By…

DTC Podcast

DTC Podcast | Ep 475: Anatomy of the World's Fastest Growing Beverage Brand with BRĒZ Founder Aaron Nosbisch

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Subscribe to DTC Newsletter – ⁠https://dtcnews.link/signup⁠ Welcome to the DTC Podcast! In this episode, we dive deep with Kyle Hitchcox, co-founder of Warpdrive, on why traditional conversion rate optimization (CRO) needs a complete overhaul. Kyle explains how Warpdrive’s modular tools empower Shopify brands to optimize their funnels faster and drive more revenue from existing traffic….

DTC Podcast

DTC Podcast | Ep 474: CRO Is Dead! Kyle Hitchcox on the Future of Shopify Optimization with Warpdrive | AKNF

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Subscribe to DTC Newsletter – https://dtcnews.link/signup Welcome to the DTC Podcast, where we dive deep into actionable strategies for scaling direct-to-consumer businesses. In this episode, Dan Crosby shares the inspiring story of how he bought a personal favorite hydration brand, BioSteel from bankruptcy and reshaped it into a profitable business within a year. Key Takeaways:…

DTC Podcast

DTC Podcast | Ep 473: From Bankruptcy to Profit in One Year: Dan Crosby’s Strategic Relaunch of BioSteel

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Subscribe to DTC Newsletter – https://dtcnews.link/signup STOP – Have you subscribed to Jordon Gordon’s “The World’s Best Email and Retention Podcast”?? [TWBERP) → https://open.spotify.com/show/30OswCnXzinWp0zBP1kenR?si=gFxF-OOsQY2FNh0Tc_1Q0A In this episode, we welcome Jordan Gordon, the host of The World’s Best Email and Retention Podcast, to discuss the critical shifts in email marketing for 2025. With inbox deliverability tightening…

DTC Podcast

DTC Podcast | Ep 472: What Email and Retention Strategies to Focus on in 2025 with Pilothouse's Jordan Gordon | AKNF

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