Podcast: DTC Podcast

Subscribe to DTC Newsletter – https://dtcnews.link/signup On this episode of the DTC Podcast, Eric sits down with Josh Suggs, founder of StreetTalk, and they break down how “Conversation Creative” is helping consumer brands appeal to today’s audience preferences for raw, unscripted authenticity in their social feeds, while combatting headwinds brought on by Meta’s Andromeda update….

DTC Podcast

DTC Podcast | Bonus: How Street Interviews Became a Performance Creative Pillar (15,000 Ads Later)

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Subscribe to DTC Newsletter – https://dtcnews.link/signup Vida Delrahim (ex-Nike marketing leader) built WeNatal after two miscarriages, zero satisfying answers, and a pretty wild realization: fertility isn’t just “a women’s problem,” and the market was full of either overpriced clinic-only options or low-dose “pretty” prenatals that don’t move the needle. This episode is about two things:…

DTC Podcast

DTC Podcast | Ep 590: How WeNatal Grew to 30,000 Families With $0 Paid Ads (Bootstrapped Supplement DTC)

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Subscribe to DTC Newsletter – https://dtcnews.link/signup Braydon Germain from Pilothouse is back, and we go straight into the most practical question in DTC right now: how do you use AI to create more winning ads and systems without torching brand trust or wasting time prompting? We talk AI “employees,” creative production in the Andromeda era,…

DTC Podcast

DTC Podcast | Ep 589: 70% Different or Meta Buckets It: The Andromeda Creative Playbook (w/ Braydon Germain, Pilothouse)

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Subscribe to DTC Newsletter – https://dtcnews.link/signup Kareem Raslan (co-founder of BrainGain) breaks down how a “25 dumbbells in a garage” COVID side-hustle turned into a home gym brand with 100,000+ customers across 30 countries. We talk heavy-product logistics, why “just run Meta” isn’t the whole story, and what it really takes to expand across Europe…

DTC Podcast

DTC Podcast | Ep 588: How BrainGain Scaled Heavy Home Gym Equipment to 30 Countries (100,000+ Customers)

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Subscribe to DTC Newsletter – https://dtcnews.link/signup If you’re a $5M+ brand owner or growth lead and Meta’s performance feels “fine but fragile,” this is probably why. Abby from Pilot House breaks down how Andromeda changed the rules: targeting moved upstream into creative strategy, and the old “tiny tweaks + CTR tests” approach doesn’t survive in…

DTC Podcast

DTC Podcast | Ep 587: Meta Andromeda Strategy: 5 Creative Testing Shifts for $5M+ DTC Brands

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Subscribe to DTC Newsletter – https://dtcnews.link/signup Laura Cantor, VP of Marketing & E-commerce at New York & Company, shares the reality of transforming a legacy retail brand in the age of AI – and why nobody can do it alone. In this episode: 🚀 Leading digital transformation at a legacy retail brand 🤖 Using AI…

DTC Podcast

DTC Podcast | Ep 586: Laura Cantor: Digital Transformation, AI Collaboration, and Why We're All Failing Calculus Together

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Subscribe to DTC Newsletter – ⁠https://dtcnews.link/signup⁠ Amazon Marketing Cloud (AMC) used to feel “enterprise-only.” Not anymore. Tyler Masur (Head of Amazon at Pilothouse) breaks down what AMC actually does, how to use the no-code templates without being a SQL wizard, and the audience overlays that make broad keywords finally make sense. Role-based hook: For Amazon…

DTC Podcast

DTC Podcast | Ep 585: Amazon Marketing Cloud: 5 Audience Plays to Lower ACOS on Competitive Keywords

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Subscribe to DTC Newsletter – https://dtcnews.link/signup Bushbalm co-founder David Gaylord returns for his third appearance on the pod — and he brought receipts. The brand just pulled off one of the most impressive growth runs in DTC: 70% YoY revenue growth 18,000+ waxing salon accounts (up from 2,000 in 2023) Expanded shelf space at Ulta…

DTC Podcast

DTC Podcast | Ep 584: Building in Pubic: Inspecting Bushbalm’s 70% Growth via Retail & the Pro Channel

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Subscribe to DTC Newsletter – https://dtcnews.link/signup Jordan Gordon, VP of Retention and CRO at Pilothouse returns to the pod to break down a concept every retention marketer thinks they understand but rarely applies: Net Present Value (NPV). This isn’t finance class — this is a tactical breakdown on how to treat your email list like…

DTC Podcast

DTC Podcast | Ep 583: Counter Intuitive Ways to Maximize Net Present Value from Your Email List with Jordan Gordon

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Subscribe to DTC Newsletter – https://dtcnews.link/signup Mark Rushmore, co-founder of SURI, joins the pod to break down how they built a toothbrush brand people actually love. From selling out 5,000 units in a week to hitting 15,000+ Trustpilot reviews, SURI is proving you can create DTC magic in even the most boring category—if you take…

DTC Podcast

DTC Podcast | Ep 582: How SURI Sold 5,000 Toothbrushes in a Week: DTC Growth in a Boring Category

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