Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦
Subscribe to DTC Newsletter – https://dtcnews.link/signup Most founders want to be first in a category. Justin Soleimani and Zach Dannett did the opposite, and built Tumble into one of the standout washable rug brands without raising a dollar. In this episode, the Tumble co-founders and Co-CEOs break down how they entered a category Ruggable created,…
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Subscribe to DTC Newsletter – https://dtcnews.link/signup This Friday on AKNF we’re handing over the feed for a special preview of The World’s Best Email and Retention Podcast. Your email account doesn’t break all at once. It rots. Open rates slide, a quarter of your sends quietly route to spam, your list keeps growing while the…
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Subscribe to DTC Newsletter – https://dtcnews.link/signup Recorded live at True Classic HQ in Calabasas the day before the Whalies, this episode brings together two of the leaders most aggressively reshaping how ecommerce gets built. Ben Diamond is the CEO and co-founder of True Classic, the apparel brand that went from zero to over a billion…
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Subscribe to DTC Newsletter – https://dtcnews.link/signup Neuro didn’t fight for checkout shelf space first. They built a nine-figure online business through TikTok Shop, creator marketing, Amazon, and DTC, then used that momentum to walk into Walmart, Costco, CVS, and 7-Eleven with demand already proven. In this episode of the DTC Podcast, Eric talks with Brian…
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Subscribe to DTC Newsletter – https://dtcnews.link/signup The consideration phase is collapsing thanks to LLM shopping. Awareness still happens on Meta. Conversion still happens on a PDP. But the comparison and research middle, the part brands have spent a decade optimizing, is increasingly happening inside an LLM the customer already trusts. 20% of holiday shoppers used…
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Subscribe to DTC Newsletter – https://dtcnews.link/signup Charlie Cole watched FTD go from a $1.8 billion publicly traded company to a $60 million bankruptcy auction in eight months. His first day as CEO was March 23, 2020, the first day of national lockdown. Before that he ran digital at Tumi, Samsonite, Lucky Brand, and Shift Nutrition….
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Subscribe to DTC Newsletter – https://dtcnews.link/signup Braydon’s back on AKNF with the most tactical AI-for-agencies episode we’ve recorded. Eric opens with a Jeff Shannon line worth the whole listen: AI right now is a giant stack of two-by-fours that everyone got handed for free. By itself, it’s not a chair, it’s not a house, it’s…
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Subscribe to DTC Newsletter – https://dtcnews.link/signup Katie Sturino built Megababe with 60,000 followers, two co-founders who’d never had chafe, and an MOQ of 20,000 units stacked in her parents’ garage. Eight years later it’s profitable, in Target, Walmart, CVS, Nordstrom, Anthropologie, and on Amazon. Never raised a dollar. Never grew less than 33% year over…
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Subscribe to DTC Newsletter – https://dtcnews.link/signup Abby and Taylor from Pilothouse settle the loudest debate in media buying right now: does velocity equal strategy? Short answer: no. Long answer: this whole episode. Inside, Abby (art) and Taylor (science) break down what a real creative system looks like under Andromeda, how to spot AI slop in…
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Subscribe to DTC Newsletter – https://dtcnews.link/signup Full Glass Wine Co. Neha Kumar joins the podcast to break down how Full Glass Wine Co. acquired 7 DTC wine companies, integrated them under one operating system, and scaled to a $200M platform in under two years. This wasn’t a “buy brands and hope” strategy. Neha explains how…
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