Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

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The Ecommerce Playbook | What’s the best (and worst) e-Commerce niche right now?

September 2, 2025 00:36:43

The Ecommerce Playbook Podcast

The Ecommerce Playbook | What's the best (and worst) e-Commerce niche right now?

00:00 / 00:36:43

In place of this week’s Tuesday ECPP episode, we’re featuring CTC’s newest podcast: The DTC Hotline.

In this week’s episode, Richard Gaffin is joined by Tony “The Chopper” Chopp (VP of Paid Media) and Luke “The Weatherman” Austin (VP of eCommerce Strategy) to field real questions from operators and listeners—offering hot takes, cold truths, and unfiltered answers.

They tackle:

What to do when your historically strong Meta campaign suddenly stops working
The “3 Ps” framework—payment, policy, pixel—when diagnosing sharp performance drops
How to push back when brand standards block creative diversity
Whether top-of-funnel campaigns (like add-to-cart optimization) really work
The products and niches they’d actually pursue—or avoid—if starting an eComm brand today

This is where your eCommerce questions get answered—practical, direct, and straight from the operators’ desk.

Call or text us your question: 866-DTC-2263

Ready to earn trust, convert shoppers, and inspire customer loyalty? Check out Yotpo

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