Loud Speaker / The Ecommerce Playbook Podcast / The Ecommerce Playbook | The Four Biggest 6-figure Brand Struggles

The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

The Ecommerce Playbook | The Four Biggest 6-figure Brand Struggles

Are you stuck at six figures, unsure how to scale without burning your budget on expensive agencies or freelancers? You’re not alone. Most growing ecommerce brands face the same struggles—limited resources, information overload, and the stress of choosing the right growth strategies.

In this episode of the podcast, Richard and Grant Zanini, VP of Education at CTC (and founder of our ADmission program), break down how to break through from six to seven figures—without hiring an expensive marketing agency.

You’ll discover:

  • Why hiring agencies often fail at this growth stage—and what you should do instead.

  •  How to find the RIGHT advice in a world full of “gurus” and misinformation.

  •  Practical ways to get direct, actionable support for your brand at a fraction of agency prices.

  • Common pitfalls most entrepreneurs face at this critical stage and how to avoid them.

Ready to level up your ecommerce brand? Let’s dive in.

Show Notes: