The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

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The Ecommerce Playbook | The Branded Ads System Behind 170+ Ecommerce Brands

June 9, 2026 The Ecommerce Playbook Podcast 00:25:45
The Ecommerce Playbook Podcast
The Ecommerce Playbook Podcast
The Ecommerce Playbook | The Branded Ads System Behind 170+ Ecommerce Brands
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How do you build branded ads fast enough to find winners at scale? Nisha Fermawi, Senior Branded Ads Manager at CTC, breaks down the exact system that delivers ad plans in 24 hours, moves to production in a week, and uses performance data to drive every creative decision.

In This Episode:

  • The full branded ads pipeline: kickoff to live ads in 10 business days

  • Why performance data runs creative strategy (not opinions)

  • 20 ads per batch and the 5% hit rate reality

  • How AI enables speed without replacing human designers

  • Product-level personas vs. brand-level personas (the big unlock)

  • Why emotional copy beats sterile benefit-listing every time

  • The review platform that killed the feedback game of telephone

  • How to iterate on winners and compound creative insights

Learn more about CTC’s creative services → https://commonthreadco.com

Show Notes: