The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

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The Ecommerce Playbook | Stop Wasting Your Q4 Budget on Holiday UGC

October 7, 2025 The Ecommerce Playbook Podcast 00:25:56
The Ecommerce Playbook Podcast
The Ecommerce Playbook Podcast
The Ecommerce Playbook | Stop Wasting Your Q4 Budget on Holiday UGC
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Most brands blow their Q4 creator budget on one thing: holiday only content. In this episode of thPodcast, Richard sits down with Adrianne, Director of Creator Content, to break down why that’s a mistake and what to do instead.

Learn CTC’s full framework for sourcing and scaling creator content that actually performs through Q4 and beyond. From building evergreen briefs to managing creator timelines, Adrianne walks through the exact checklist, examples, and ad structures her team uses to keep pipelines full, ads optimized, and budgets profitable.

What you’ll learn:

  • Why holiday focused UGC is a budget trap

  • How to build evergreen creator briefs that scale

  • The ideal timeline for sourcing, editing, and launching UGC in Q4

  • The one still image format that outperformed every video

  • How to repurpose creator content across Meta, TikTok, Pinterest & more

Show Notes: