The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

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The Ecommerce Playbook | Join Our Growth Mastermind (Here’s What’s Inside)

May 28, 2026 The Ecommerce Playbook Podcast 00:15:36
The Ecommerce Playbook Podcast
The Ecommerce Playbook Podcast
The Ecommerce Playbook | Join Our Growth Mastermind (Here's What's Inside)
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Growth Mastermind

What if you could get weekly strategy sessions with a senior CTC profit engineer, full Statlas access, and a private cohort of brands at your stage, all for $500/month?That’s the Next Level Growth Mastermind.Richard breaks down exactly what’s inside, who it’s built for, and five real insights that came out of our pilot cohort sessions, including why offer-market fit matters more than CRO, the exact launch sequence for marketing moments, and a Post-It note ad tactic that’s outperforming studio creative.What you get with the Growth Mastermind:

  • Weekly live calls with senior CTC leadership
  • Small cohorts of 10 brands matched by revenue stage
  • Full Statlas subscription ($750/mo value included)
  • All your data ingested for a complete 360 view of your business
  • Dedicated cohort Slack channel
  • Full access to CTC’s methodology archive (Meta, Google, email, TikTok, AppLovin)
  • 30-day money-back guarantee

Whether you’re a 6-figure brand looking for a second opinion, a 7-figure operator who wants to connect with founders in a similar stage, or an 8-figure brand that wants senior strategic guidance on a weekly basis, this is built for you.Show Notes: