Loud Speaker / The Ecommerce Playbook Podcast / The Ecommerce Playbook | I Almost Lost My Business — Here’s Exactly How I Fixed It

The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

The Ecommerce Playbook | I Almost Lost My Business — Here’s Exactly How I Fixed It

The Ecommerce Playbook Podcast
The Ecommerce Playbook Podcast
The Ecommerce Playbook | I Almost Lost My Business — Here's Exactly How I Fixed It
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In this episode, Tara Austin, founder and CEO of Ruthie Grace, reveals the raw and honest story of how she nearly lost her seven figure ecommerce business—and exactly what she did to turn it around.

From facing a payroll crisis that nearly shut her doors, to completely transforming her team’s culture and operating systems, Tara shares powerful lessons on leadership, communication, and resilience.

You’ll discover:

  • The pivotal moments that almost ended her business

  • How transparent leadership radically changed her company culture

  • The operating system she built to handle 450 new product launches per month

  • Actionable tips to build a resilient business that thrives through adversity

If you’re an entrepreneur navigating tough times or seeking insights to scale sustainably, this episode is a must watch.

Show Notes:

  • Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.