The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

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The Ecommerce Playbook | How Skullcandy Used a Competitor to Win New Customer

May 1, 2025 The Ecommerce Playbook Podcast 00:37:54
The Ecommerce Playbook Podcast
The Ecommerce Playbook Podcast
The Ecommerce Playbook | How Skullcandy Used a Competitor to Win New Customer
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What happens when you collaborate with a competitor instead of competing with them?

In this episode of the Podcast, we sit down with Skullcandy CEO Brian Garofalow to unpack the bold business strategy behind their surprising partnership with Bose. From leveraging “product as marketing” to rebranding perception, launching at $99, and turning retail into a megaphone, this episode is a masterclass in how to create buzz, distribution, and long-term brand equity.

You’ll learn:

  • Why Skullcandy teamed up with Bose (and how it worked)

  • The hidden math behind smart brand partnerships

  • How to make your product the marketing

  • Lessons DTC brands can apply at any scale.

Show Notes: