Loud Speaker / The Ecommerce Playbook Podcast / The Ecommerce Playbook | FINAL WARNING: Your Black Friday Strategy is Missing THIS!

The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

The Ecommerce Playbook | FINAL WARNING: Your Black Friday Strategy is Missing THIS!

Are you ready for Black Friday and Cyber Monday? Time is running out, and your Q4 success depends on taking action NOW. In this episode, we reveal the 5 MUST DO strategies to dominate the busiest shopping season of the year.

What You’ll Learn:

  • How to craft the perfect Black Friday offer that stands out in a crowded market.

  • Why you MUST adjust your ad spend—and which platform will deliver the biggest ROI.

  • The critical importance of raising your AMER target and how to do it right.

  • Creative tips to maximize performance on Meta (and beyond!).

  • Why sending MORE emails than ever before could be your secret weapon.

Don’t wait! Implement these strategies TODAY to avoid leaving revenue on the table this holiday season.

Show Notes: