The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

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The Ecommerce Playbook | 95% of Ecommerce Businesses Are Worth NOTHING

May 20, 2025 The Ecommerce Playbook Podcast 00:31:03
The Ecommerce Playbook Podcast
The Ecommerce Playbook Podcast
The Ecommerce Playbook | 95% of Ecommerce Businesses Are Worth NOTHING
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95% of ecommerce brands are worth ZERO. Why? In this episode, we unpack the harsh reality behind most DTC businesses, why logical decisions don’t drive entrepreneurship—and what actually does.

Taylor and Richard dive deep into:

  • The real odds of building a valuable brand

  • Why success in ecommerce is often delusional by design

  • How to align your business model with your personal financial goals

  • The traits that separate the 5% from everyone else

If you’ve ever wondered whether your business is on the right path or what it takes to build one that truly matters this episode is for you.

Show Notes:

  • Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc.!

  • Explore the PROPHIT System: prophitsystem.com

  • The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm

  • Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC. 

  • The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback.

  • Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.