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The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

The Ecommerce Playbook | 2025 Ecom Planning: The Framework That Could 10x Your Profit

This episode is brought to you by: Finaloop: https://www.finaloop.com/

Are you ready to crush your 2025 ecommerce goals? In this video, we reveal the PROPHIT System – a proven framework designed to help ecommerce brands create accurate, data-driven financial and marketing plans.

Discover how to:

  • Bridge the gap between what’s likely to occur and what you want to occur.
  • Align your financial plan with your marketing strategy for predictable growth.
  • Avoid the common pitfalls of “hope-based” forecasting.
  • Build realistic goals that challenge and inspire your team without leading to burnout.

Whether you’re a CEO, head of marketing, or finance leader, this system will help you optimize every dollar spent and drive profitable, sustainable growth. Watch as we break it down step-by-step, using real data and actionable insights!

Show Notes:

  • Explore the PROPHIT System: profitsystem.com
  • The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm