Retail Remix Podcast | What U.S. SMBs Can Learn from Alibaba.com’s Playbook

July 28, 2025
Episode 251
 BRAVE COMMERCE 00:31:17
Brave Commerce
Brave Commerce
Retail Remix Podcast | What U.S. SMBs Can Learn from Alibaba.com’s Playbook
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Alibaba may be known for its massive scale — but at the heart of its U.S. strategy is something much more focused: empowering small businesses.

In this episode of Retail Remix, host Nicole Silberstein sits down with Justin Liu, U.S. Country Manager at Alibaba.com, to explore how the global B2B marketplace is helping American entrepreneurs source more efficiently, build more resilient supply chains and take advantage of cross-border opportunities.

With experience at Amazon, Meituan and streetwear marketplace Poizon, Justin brings a global lens to today’s most pressing retail topics — from digital discovery to de-risking the sourcing process. Together, they discuss:

  • How global supply chain disruption has changed brands’ sourcing timelines and strategies;
  • How Alibaba is evolving to better serve U.S. small businesses;
  • The company’s strategy for simplifying product discovery and vendor relationships; and
  • The role of trust, transparency and tech in the future of B2B ecommerce.

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