Ira Guha is the founder at Asan Cup who are on a mission to eradicate period poverty and tampon waste with their innovative reusable menstrual cup. Designed and patented whilst Ira was a graduate student at Harvard, the business launched in 2021 and now serve around 10,000 customers a month via their Shopify site, Amazon and Wholesale.

Hit PLAY to hear:

• 🩸 How one accidental discovery led to a booming eCommerce biz!
• ♻️ Ditch the guilt! Learn how sustainability can actually boost sales.
• 💰 Product expansion secrets: What to sell when you only sell ONE thing…
• 📣 The real deal on purpose-driven marketing (it’s NOT what you think).
• 🌍 From India to the UK: Mastering eCommerce in totally different markets.
• 🚀 The future of fem-tech is here! Get a sneak peek at Ira’s vision.

Key timestamps to dive straight in:

[06:28] UK-India eCommerce and Wholesale Business

[09:22] “Sustainability & Period Poverty Solutions”

[13:19] Cycle & Carbon Footprint App

[14:45] “Balancing Purpose and Product in Marketing”

[19:19] Listen to Ira’s Top Tips!

Full episode notes here: https://ecmp.info/544

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