Dan Bond is the VP of Marketing at RevLifter, software that drives intelligent offers to boost your bottom line.

Dan joins us to reveal how smart, data-driven promotions can increase conversions, raise AOV, and protect your margins — all without blanket discounting.

If you’re tired of giving away profits and ready to make your offers work smarter, this episode is a must-watch!

Hit PLAY to hear:

• 🎯 Why blanket discounts are killing your margins — and what to do instead
• 📈 How Radley London increased AOV by 20% while discounting less
• 🧠 The power of intent-based offers (and how AI figures out who needs a nudge)
• 🔍 The #1 offer most brands run—but almost never optimize
• ⏳ Where to start if your eCommerce team is strapped for time
• 💡 Why some shoppers shouldn’t see your promotions at all

Key timestamps to dive straight in:

[06:13] Intelligent Targeting in Marketing

[06:48] “Intelligent Targeting for Effective Offers”

[11:24] Optimising Promotions for Cost Savings

[13:49] eCommerce Funnel & Intent Analysis

[18:49] Evolving Customer Interaction Strategies

[20:47] Listen to Dan’s Top Tips!

[29:16] Get a 90-day free trial from RevLifter https://ecmp.info/revlifter

Episode sponsored by RevLifter. Grab your 90-day free trial here https://ecmp.info/revlifter .

Full episode notes here: https://ecmp.info/543

Try out RevLifter for FREE for 90 days >>> https://ecmp.info/revlifter

Download our new ebook… https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback – leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor?go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics – https://www.spotify.com/us/legal/ad-analytics-privacy-policy/