Louise Doyle is the co-founder and CEO of needi. Who are revolutionising corporate gift giving via their Shopify eCommerce site. The website launched in 2021 and to date they’ve done £1.5 million in sales. 

Hit PLAY to hear: 

• How a corporate gift can make or break a business relationship 🚀 
• The secret to scaling an eCommerce marketplace without chaos 🔥 
• Why AI + human touch is the winning formula for personalized gifting 🤖❤️ 
• The surprising way needi hit £1.5M in sales (and what you can learn!) 💰 
• How to make your brand unforgettable with the right gift strategy 🎁 

Key timestamps to dive straight in: 

[03:38] Birth of needi: motivating global teams. 

[07:33] Practical gifts over traditional ones. 

[12:05] AI-driven gift selection solution. 

[13:05] Thoughtful gift giving insights. 

[17:36] Recruiting innovative merchant partnerships. 

[19:57] Listen to Louise’s Top Tips! 

Full episode notes here: https://ecmp.info/535

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics – https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

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