Paolo Vidali has a suggestion for merchants looking to add advanced features to their ecommerce sites: Be careful. Focus first on profitability, he says, and solve the basics of product returns, customer service, and free shipping.

Paolo is a developer and marketer who launched Hidden Gears, an ecommerce agency, in 2014. It's now a Hawaii-based Shopify expert partner with a varied client base: wholesalers, physical retailers, and D2Cs. His second site, SuperBuilt, offers vetted developers for hire.

In this episode, he shares pointers for new and seasoned merchants, video tactics, inspirational sites, and more. 

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/nail-profit-before-site-extras-owner-says

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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