Ray Hua is the director of ecommerce at Vessi, a Canada-based direct-to-consumer seller of waterproof sneakers. The brand launched in 2017 after its founders developed and patented breathable fabric that repels water. Ray joined the company in 2021.

In this episode, he shares the challenges of targeting the right audience, cross-border selling, diversifying, and more.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/how-vessi-sells-waterproof-shoes

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

******
The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com