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This one’s for the Amazon operators. Eric’s joined by Pilothouse’s Amazon leads Tyler and Takai for a tactical BFCM debrief: how one brand 3x’d in November, and the optimizations that separated the winners from the stalled-out.

For Amazon brands prepping for deal season 2026…

• Why adjusting bids every few hours on BFCM isn’t overkill, it’s table stakes
• How Buddha Board used Q1 seasonal keyword campaigns to dominate Q4
• Why not discounting your hero product can kill your momentum—and rank
• What to watch: Buy Box battles, billing failures, and inventory stockouts

Who this is for: Brands selling on Amazon, agencies running client accounts, operators trying to scale beyond ad-only growth

What to steal:

• Search Query Performance Report: find keywords you’re under-targeting with high conversion potential
• Deal discount strategy: 20% minimum, monitor competitor offers in real time
• Build keyword rank 6–12 months out from your key season

Timestamps

00:00 Amazon BFCM optimization mindset

02:10 Why frequent bid and budget changes matter

04:00 How aggressive Amazon bid adjustments get during BFCM

07:00 Building Amazon keyword ranking before Q4

11:00 Buddha Board case study and seasonal keyword strategy

15:00 How early planning led to 3x November growth

17:00 Amazon buy box explained and reseller risks

23:30 Common BFCM pitfalls: billing, inventory, hero SKUs

28:00 What actually worked in Amazon BFCM 2025

29:50 The discount levels that moved buyers

Hashtags

#AmazonFBA #AmazonAdvertising #BFCMRecap #BlackFridayStrategy #CyberMonday #AmazonPPC #EcommerceMarketing #DTCBrands #AmazonBuyBox #AmazonGrowth #EcommercePodcast #Q4Strategy #AmazonCaseStudy #RetailMedia #Pilothouse

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