Tyler and Alex from TBAR just joined CTC — and in this episode, Shack sits down with them right after their first-ever stage presentation at Commerce Roundtable to break down everything they know about building winning TikTok Shop programs.

This is the tactical breakdown behind one of the fastest-growing creator commerce agencies in the space: how they built their client roster (Ridge, David Protein, Jones Road and more), why video volume beats virality every time, how they structure creator communities in Discord, and where social commerce is heading next.

In This Episode:

• Why TikTok limits views on shoppable videos (and why that actually doesn’t matter)

• The GMV Max algorithm explained: why it’s a slot machine, not a science

• How to get 3 videos back for every sample you send

• The creator community flywheel: Discord, coaching, competitions, retainers

• Halo effect to Amazon, Shopify, and retail — when to expect it and how to measure it

• Where social commerce is heading: YouTube Shop, Meta Reels, and live selling

Show Notes:

• Go to https://bit.ly/4cbihFx to Claim $25,000 in Lutiq platform credits

• Explore Tikok Shops; https://commonthreadco.com/pages/tiktok-shop-agency

• Explore the Prophit Engine: https://commonthreadco.com/pages/prophit-engine

• The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have