The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

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The Ecommerce Playbook | The Service That Turned a Brand’s Worst Summer Into Its Best.

September 8, 2026 The Ecommerce Playbook Podcast 00:18:46
The Ecommerce Playbook Podcast
The Ecommerce Playbook Podcast
The Ecommerce Playbook | The Service That Turned a Brand's Worst Summer Into Its Best.
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CTC’s Marketing Moments service is built to create new revenue spikes for 7-figure brands through structured offer testing, targeted landing pages, and high-volume creative. In this episode, host Richard Gaffin sits down with Roberto Fink, Profit Engineer at CTC, to break down exactly how the service works and why every brand that has signed up has seen at least one meaningful unlock.

In this episode:

  • What Marketing Moments is and the COAL framework behind it (Content, Offer, Acquisition funnel, Landers)

  • What each brand gets: 2 marketing moments per month, 1 landing page + 20-25 creatives each

  • How the program evolved from calendar-event hooks to evergreen offer testing year-round

  • The 100% hit rate: every enrolled brand has unlocked incremental spend, better efficiency, or higher AOV

  • Why CTC’s view of a brand’s P&L and margin profile lets it engineer offers that improve margin AND unlock higher CPA bids

  • The men’s grooming brand that had its first ever profitable summer, with offer campaigns driving 75% of account spend

Show Notes: