00:00.551 –> 00:09.438
[SPEAKER_00]: Everyone knows that data is really important, but actually the biggest concerns that most of our retailers and brands have is in getting their data into the right place.

00:09.678 –> 00:13.722
[SPEAKER_00]: That’s still everyone’s number one concern that everyone’s striving to tackle.

00:13.882 –> 00:15.223
[SPEAKER_00]: The principle is still the same.

00:15.303 –> 00:21.888
[SPEAKER_00]: You need good data, but the world just keeps layering more important things on top and of top that the data’s still the foundation.

00:22.068 –> 00:24.550
[SPEAKER_00]: You just can’t get away from how important and critical it is.

00:27.165 –> 00:29.549
[SPEAKER_01]: It’s the e-commerce master plan podcast.

00:30.090 –> 00:34.176
[SPEAKER_01]: Here to help you solve your marketing problems and grow your e-commerce business.

00:34.697 –> 00:42.489
[SPEAKER_01]: Cutting through the highly to bring you inspiration and advice from the e-commerce sector and beyond, here’s your host, Chloe Thomas.

00:45.822 –> 00:47.063
[SPEAKER_02]: Hello and welcome.

00:47.103 –> 00:48.243
[SPEAKER_02]: It’s great to have you here.

00:48.323 –> 00:52.165
[SPEAKER_02]: Thank you for hitting play and choosing to listen to one of our inspiring guests.

00:52.765 –> 00:56.987
[SPEAKER_02]: In this episode, we’re getting into one of those foundational parts of Ecommerce success.

00:57.547 –> 01:02.569
[SPEAKER_02]: One that’s had its important skyrocket as a result of AI in all its forms.

01:03.009 –> 01:11.553
[SPEAKER_02]: We’re talking about product data, how you get it, what you need, where you put it, how you optimize it, how you expand it out across all your many sales channels.

01:12.193 –> 01:23.358
[SPEAKER_02]: And we’ve got a brilliant expert joining us who has over 20 years experience helping a myriad of brands and businesses get their data right to get themselves listed on marketplaces.

01:24.098 –> 01:26.239
[SPEAKER_02]: So you’re going to get a lot out of this one.

01:26.279 –> 01:31.121
[SPEAKER_02]: Lots of insights, lots of behind the scenes, angles, and lots of good practical advice too.

01:31.581 –> 01:35.503
[SPEAKER_02]: Make sure you listen to the end of the episode so you don’t miss my guest’s top tips.

01:41.493 –> 01:43.334
[SPEAKER_02]: and now to introduce our special guest.

01:43.755 –> 01:47.718
[SPEAKER_02]: Mark Howe is the Director Retailer’s EMEA at Rhythm.

01:48.018 –> 01:58.046
[SPEAKER_02]: Where they help the world’s leading brands and retailers list market for fill and optimize products across every major commerce channel from Catalog to consumer.

01:58.626 –> 02:07.689
[SPEAKER_02]: Rhythm’s single-connected network now has over 40,000 brand suppliers, retailers, including Walmart, Marks and Spencer Samsung, and many more.

02:08.129 –> 02:17.772
[SPEAKER_02]: Before his decade at Rhythm Mark spent 10 years at Tesco, supporting their dropship of marketplace sellers, getting listed and launched on Tesco.com.

02:17.892 –> 02:18.573
[SPEAKER_02]: Hello Mark.

02:19.313 –> 02:19.813
[SPEAKER_00]: I’m sorry.

02:20.451 –> 02:42.601
[SPEAKER_02]: very cool to have you as someone who’s like doing such cool stuff at rhythm with all that data and all those customers and all those platforms and it’s like got my mind boggling already, but also to have done so much kind of so long ago at the beginning of this marketplace and product listing journey that we’ve all been going on with all that you did at Tesco.

02:42.621 –> 02:45.742
[SPEAKER_02]: So was that your first journey into e-commerce?

02:45.762 –> 02:47.703
[SPEAKER_02]: Is that how you ended up in the world of e-commerce?

02:48.622 –> 03:04.475
[SPEAKER_00]: Yeah, so it started off very much with Ashley Tesca one by the case with the start of my journey and the Tuskegee Entertainment well, so selling DVDs and games back when that was physical media, which is also now becoming a thing of the past, which is slightly surreal when I think back.

03:05.135 –> 03:15.822
[SPEAKER_00]: And yeah, then transitioning into filling that gap where being an operator, but at the same time, being actually quite technical, like my life outside of of work is a very technical one.

03:15.902 –> 03:21.466
[SPEAKER_00]: So building that bridge between operational teams and IT teams, that’s always been my sweet spot.

03:21.706 –> 03:24.828
[SPEAKER_00]: And so yeah, and that’s the the great opportunity I got at Tesco.

03:25.348 –> 03:27.330
[SPEAKER_00]: Learn a huge amount and amazing company.

03:27.510 –> 03:30.432
[SPEAKER_00]: And yeah, and that got me to where I got to at rhythm.

03:30.552 –> 03:30.752
[SPEAKER_00]: So,

03:31.498 –> 03:32.262
[SPEAKER_02]: very cool.

03:32.282 –> 03:35.357
[SPEAKER_02]: Well, let’s talk about, um, about all of this then.

03:36.846 –> 03:47.854
[SPEAKER_02]: It feels like product data has always been important, but now with the advent of AI search and AI within businesses, we’re all trying to make it do stuff.

03:48.034 –> 03:54.059
[SPEAKER_02]: Like the importance of product data has just become so you can’t avoid it.

03:54.139 –> 03:59.363
[SPEAKER_02]: You know, it’s like the pillar right in front of you going, if you don’t get me right, you’re in real trouble.

03:59.883 –> 04:03.005
[SPEAKER_02]: Is that how you’re seeing it with the people you’re working with that?

04:03.285 –> 04:05.267
[SPEAKER_02]: There’s this kind of renewed focus on it.

04:06.024 –> 04:06.564
[SPEAKER_00]: definitely.

04:06.685 –> 04:12.930
[SPEAKER_00]: And some of our own research we’ve done has written shows that everyone knows that data is really, really important.

04:13.570 –> 04:21.057
[SPEAKER_00]: But actually the biggest concerns that most of our retailers and brands have is in getting their data into the right place, into the right structure.

04:21.677 –> 04:25.738
[SPEAKER_00]: That’s still everyone’s number one concern that everyone’s striving to tackle.

04:26.318 –> 04:30.058
[SPEAKER_00]: On top of, yes, you’ve got your own pin, you’ve got your own website stack.

04:30.579 –> 04:37.680
[SPEAKER_00]: Oh, and now I now need to worry about these agentic things that I’ve got to then educate with my data or otherwise, I’m not going to show up as well.

04:37.780 –> 04:40.900
[SPEAKER_00]: So yeah, it feels like the principle is still the same.

04:40.980 –> 04:50.402
[SPEAKER_00]: You need good data, but the world just keeps layering more important things on top and of top that the data’s still this foundation that you just can’t get away from how important

04:52.116 –> 04:58.358
[SPEAKER_02]: It feels like, you know, we’ve gone from the world of product title, product description, product image, you know.

04:58.378 –> 05:00.339
[SPEAKER_02]: There’s simple days, 20 years ago.

05:00.919 –> 05:07.622
[SPEAKER_02]: To now there’s like visible stuff, hidden stuff with schema, metadata, all this sort of sort of thing, and that

05:08.542 –> 05:22.753
[SPEAKER_02]: those a lot of those fields and our less free flowing than they used to be, you know, you used to just be able to go product information, slap a couple of paragraphs in there and you’re good, but now there’s lots of fields with criteria, I suppose, I’m trying to say.

05:23.427 –> 05:24.268
[SPEAKER_00]: very much.

05:24.568 –> 05:31.495
[SPEAKER_00]: And I think this is the challenge retailers or channels face of, well, I need my data to show up.

05:32.136 –> 05:45.789
[SPEAKER_00]: So you need to have a level of discoverability, but at the same time you need to also have uniqueness in that why is your website reference for that skew different to someone else’s so you show up at the top.

05:46.593 –> 05:49.796
[SPEAKER_00]: Because again, it’s all about getting up in the list and showing up.

05:49.876 –> 05:50.957
[SPEAKER_00]: So yes, exactly that.

05:50.997 –> 05:58.224
[SPEAKER_00]: You’ve got so much a quite functional cat sat on mat requirements, or it’s a yes, it’s a no, it’s this value, there’s rules.

05:58.885 –> 06:05.931
[SPEAKER_00]: But then it’s then moving into the world of, I need you to be descriptive, but I need you to be descriptive with guardrails.

06:07.102 –> 06:21.580
[SPEAKER_00]: A really great example in the market right now that comes up is lots of people would like to say they’re sustainable, but actually quite recently trading standards caught a few people out and said actually you can’t prove that that’s not sustainable.

06:21.620 –> 06:26.145
[SPEAKER_00]: So one of the new guardrails that for instance, one of our customers is really passionate about is.

06:26.866 –> 06:31.088
[SPEAKER_00]: they have to be able to either back it up and we have to give them approval to use the words sustainable.

06:31.108 –> 06:34.109
[SPEAKER_00]: Because you can’t just say it without evidence anymore.

06:34.269 –> 06:36.750
[SPEAKER_00]: So it’s not even just the data itself.

06:36.850 –> 06:43.193
[SPEAKER_00]: You might have to have some other side process to justify that you can say something on a product as well.

06:43.293 –> 06:47.795
[SPEAKER_00]: So yeah, it gets, but I don’t think that’s a bad thing because I think it’s consumers.

06:47.855 –> 06:49.295
[SPEAKER_00]: We want the transparency.

06:49.335 –> 06:51.656
[SPEAKER_00]: We want to know that if someone’s telling us

06:56.543 –> 07:04.908
[SPEAKER_02]: Yes, it’s a bit more work, but it is better for the consumer, which therefore builds more trust and therefore becomes much better for us in the long run as well.

07:05.268 –> 07:11.072
[SPEAKER_02]: So let’s talk about product induction, getting the information together on a new product.

07:11.436 –> 07:21.202
[SPEAKER_02]: Why is that it’s so important to try and do this, I guess quickly as bizarre as that sounds because I think some, you know, I’ve been in businesses, I’ll take take you back in time a minute, right?

07:21.483 –> 07:28.087
[SPEAKER_02]: I used to work a long time ago at a mail order company where the buyers would source the products, beautiful products would come in.

07:28.347 –> 07:30.808
[SPEAKER_02]: The copyright will write beautiful copy.

07:31.709 –> 07:38.757
[SPEAKER_02]: Then it would go into the catalogue and the beautiful copy would get shrunk down to one line, or three words, depending on the space.

07:39.298 –> 07:47.768
[SPEAKER_02]: And then we take the copy out of the catalogue and put it on the website, not the beautiful, beautiful copy got lost somewhere back in the male stream of time.

07:49.043 –> 07:50.825
[SPEAKER_02]: that took forever.

07:51.466 –> 07:56.292
[SPEAKER_02]: You know, we’d be on like maybe a three-month process from product to actually getting it listed on the website.

07:56.372 –> 08:01.719
[SPEAKER_02]: That’s not really feasible anymore and that process is clearly an extreme one of a broken process.

08:01.739 –> 08:06.225
[SPEAKER_02]: So how do we do a good job of getting the product information together for product launch?

08:07.100 –> 08:25.792
[SPEAKER_00]: Yeah, so the first step is that the challenge for brands is every channel they connect to has differences has different rules has different criteria, you know, what Tesco has on their website for for one product the exact same product on multiple expensive will be different the expectations of the data to collect is different.

08:26.512 –> 08:31.674
[SPEAKER_00]: So the first challenge is, well, how can you make that simple for the brand to understand that two difference?

08:31.714 –> 08:35.956
[SPEAKER_00]: And no, okay, for that channel, I have to do X for the other channel I have to do Y.

08:36.497 –> 08:39.578
[SPEAKER_00]: But actually, as a brand, I’ve still got one spreadsheet of data.

08:40.298 –> 08:46.221
[SPEAKER_00]: So how do I make my one sheet of data work for channel 1, 2, 3, 4, 5, 6, 7?

08:46.261 –> 08:50.203
[SPEAKER_00]: And it kind of continues on, you know, if you were brand and you’re trading in multiple places.

08:50.903 –> 08:56.570
[SPEAKER_00]: And then there’s the mirror image problem, if you’re the retail world, I want the content, I want the brands to come in.

08:57.111 –> 09:04.701
[SPEAKER_00]: And a really important thing actually a lot of retailers are passionate about now is I want it to be a good experience for the brands to work with us as well with our platform.

09:05.342 –> 09:08.686
[SPEAKER_00]: But how do they then easily explain their rules and how do they

09:09.607 –> 09:12.908
[SPEAKER_00]: not have, I’m trying to build the Ferrari of product data.

09:13.488 –> 09:22.390
[SPEAKER_00]: Actually, I need a good level of product data for a customer’s to know and discover because I think sometimes in the past, we all would ask for everything.

09:22.770 –> 09:24.190
[SPEAKER_00]: You know, we did a test group, you know.

09:24.451 –> 09:24.811
[SPEAKER_00]: We would.

09:24.851 –> 09:29.432
[SPEAKER_00]: We’d have a really incredibly high bar, which to your point around eternal writing of copy.

09:29.832 –> 09:32.632
[SPEAKER_00]: We could sometimes have a bit more luxury of time and it was our product.

09:32.652 –> 09:33.213
[SPEAKER_00]: We do it.

09:33.753 –> 09:38.914
[SPEAKER_00]: But then taking those rules out and then dropping them on to your suppliers, that’s not always

09:40.114 –> 09:45.558
[SPEAKER_00]: But it’s then that juxtaposition of, yes, but I want to really great consistent experience for my customers.

09:46.058 –> 09:51.742
[SPEAKER_00]: So you have all these things competing with each other and at the same time I’m a desire for simplicity and efficiency.

09:52.602 –> 09:59.927
[SPEAKER_00]: And it actually doesn’t all happen wonderfully, but that’s, and again, that’s half the battle with product data of.

10:00.607 –> 10:08.749
[SPEAKER_00]: I as a brand need to get my data to the right place in the right format so that it gets the answer because your point around why is it important.

10:09.490 –> 10:16.732
[SPEAKER_00]: Time to online is one of the key metrics of product induction which is the soon you get at live it’s quite simple the soon you start making money.

10:17.712 –> 10:20.673
[SPEAKER_00]: That is the basic premise of why product induction needs to be fast.

10:21.547 –> 10:31.012
[SPEAKER_02]: So do you kind of have a granular set of product data that’s the ones and zero stuff, the basics, the, this isn’t actually going to change.

10:31.373 –> 10:34.955
[SPEAKER_02]: Wherever we’re listing it, the product is still 20 centimeters wide.

10:35.435 –> 10:35.615
[SPEAKER_02]: Yes.

10:36.015 –> 10:36.776
[SPEAKER_02]: And then a,

10:37.776 –> 10:53.822
[SPEAKER_02]: an enhanced layer of data which I suppose brings the brand feel and everything into it and then can be adapted from however many characters there are in the title or however many you know however many paragraphs you can have or how many how you need to cut and dice that up is that the way people are approaching it.

10:54.622 –> 11:21.831
[SPEAKER_00]: Yeah, so if you think the terminology I use, which is as agnostic as I can make it is common attributes, so the things to your point of, it’s always the same, you know, it’s a laptop, it’s screen is this size, it’s got a one terabyte SSD, those are just facts about the item, they’re facts or it’s got a unique reference code, it’s got a bar code, it’s got a serial number again, those are just facts, then you get into the descriptive attributes.

11:22.751 –> 11:26.893
[SPEAKER_00]: about the product, which is where you start and make more moving more into maybe it’s more copy.

11:27.333 –> 11:28.473
[SPEAKER_00]: It’s descriptive copy.

11:28.953 –> 11:30.774
[SPEAKER_00]: It’s supposed to entice the customer.

11:31.194 –> 11:45.180
[SPEAKER_00]: It might still need to be informative and I think this is also now when we’re transitioning into the next level, an iteration of that descriptive copy, which is it needs to be conversational attribution, which is it’s not just a laptop

11:45.900 –> 12:06.707
[SPEAKER_00]: It’s a lightweight machine which is great for students and great for professionals on the move, really great battery life because that’s the type of thing someone might type in to an agent to research to say this is what I’m looking for because we don’t I don’t say I want like a box that’s 15 centimeters long.

12:07.207 –> 12:10.588
[SPEAKER_00]: You have a conversation and I think that’s also the new shift of

12:11.288 –> 12:19.971
[SPEAKER_00]: we need to layer the data and build it in this because that’s actually the use now as well that’s coming into playing on this.

12:19.991 –> 12:28.514
[SPEAKER_00]: So that, I mean, a lot, one of the things which has been very interesting over the years for brands and their product data is previously used to be the buyers would do it all themselves.

12:28.814 –> 12:37.717
[SPEAKER_00]: Frankly, regardless of whether it was in the warehouse, whether it might be the early versions of dropship and sometimes even marketplace, people were still writing

12:40.598 –> 12:45.980
[SPEAKER_00]: Whereas now, obviously, the e-commerce ability of the brand has been going up and up over time as well.

12:46.620 –> 12:54.043
[SPEAKER_00]: And actually, what’s now a slight shift is the brands and now saying, if you’re going to use my products, I want the copy to look like this.

12:54.783 –> 12:59.465
[SPEAKER_00]: Some brands are now impressing their guidelines on if you want my products.

12:59.805 –> 13:02.206
[SPEAKER_00]: I need to see things on your website do this.

13:02.906 –> 13:06.668
[SPEAKER_00]: So it isn’t just a one-way street, actually, with retailers and brands of retailers saying,

13:07.948 –> 13:08.148
[SPEAKER_00]: go.

13:08.788 –> 13:13.350
[SPEAKER_00]: Some brands go, well no, actually, if you want my rules, I need to see four images.

13:13.510 –> 13:15.311
[SPEAKER_00]: I need five descriptive bullet points.

13:15.491 –> 13:18.272
[SPEAKER_00]: I need to be able to have an attached PDF.

13:18.492 –> 13:21.072
[SPEAKER_00]: I need to have these things and even some video content.

13:21.573 –> 13:25.114
[SPEAKER_00]: So it’s not just a one-way street of the channel they’re dating.

13:25.534 –> 13:34.297
[SPEAKER_00]: Actually, the brand’s some brands have the power to say, no, actually, this is how I want to engage with my customer, because the brands also see, of course, it’s their customer too.

13:35.198 –> 13:54.104
[SPEAKER_02]: That was something I wanted to get into was the fight of the brand, of the brand voice, if that makes sense, you know, because you’ve got very well-known soft drink or whatever, wanting to soft drink laptop, et cetera, wanting to be listed in this marketplace for those sales.

13:54.685 –> 13:55.425
[SPEAKER_02]: And then you’ve got,

13:56.531 –> 14:02.114
[SPEAKER_02]: the retailer with their marketplace or their drop shopping or personal ever, it might be building out their range.

14:02.234 –> 14:10.239
[SPEAKER_02]: They have a set of customer voice guidelines and the brand selling into them has a set of customer voice guidelines.

14:11.119 –> 14:14.401
[SPEAKER_02]: And I imagine sometimes those could jar.

14:14.782 –> 14:18.264
[SPEAKER_02]: So is it always kind of an negotiation piece, or is it,

14:18.984 –> 14:24.766
[SPEAKER_02]: You know, set from on high, our marketplace can do can write whatever they like, as long as it’s not swear words, etc.

14:25.386 –> 14:29.027
[SPEAKER_02]: Or is it more an agreement by agreement basis?

14:30.028 –> 14:30.648
[SPEAKER_00]: It’s a bit of both.

14:31.648 –> 14:37.610
[SPEAKER_00]: Some retailers are very specific about their customers and their voice and how their website needs to be.

14:38.910 –> 14:48.862
[SPEAKER_00]: And typically those retailers will take what’s kind of like called a curated dropship or curated market place view where ultimately the retail will still make the final decision.

14:49.583 –> 14:55.010
[SPEAKER_00]: They might take the copy and they might take a lot of data in from the brands, but they deserve the right to change all of it.

14:56.348 –> 15:22.042
[SPEAKER_00]: you then have other marketplaces which kind of then stem more towards the public like the Amazon example of Amazon and because it has its rules you put the copy in and you win the biobox or you don’t that’s in essence Amazon’s interest and of course they do care about is it legal as it valid and those kind of points that’s still a thing but that’s very much as a brand you can put up what you want as long as you meet the rules type point of view so

15:22.962 –> 15:29.829
[SPEAKER_00]: But again, there’s, but then there’s the ones in between where like certain brands have the power to say, well, no, you do it this way.

15:29.849 –> 15:32.692
[SPEAKER_00]: You just don’t get the stock and it’s, and that’s how it is.

15:32.772 –> 15:36.115
[SPEAKER_00]: Now, and again, it’s there’s there’s the 5% of brands who can do that.

15:36.988 –> 15:41.769
[SPEAKER_00]: then there’s the group who negotiating the middle and then you have a long tail who, yes, you don’t get a choice.

15:41.829 –> 15:44.730
[SPEAKER_00]: You just, you have to hit the guidelines and the way you go.

15:45.430 –> 15:58.833
[SPEAKER_00]: So I think sometimes it’s one of those classic ones where there’s no one answer and it also depends on how that retailer perceives themselves, maybe what’s their legacy in the industry and how strongly they feel about it.

15:59.673 –> 16:14.241
[SPEAKER_00]: newer channels take sometimes a more relaxed view, then more traditional retailers who obviously started with bricks and mortar have a lot more exposure to customers, they’ve got bigger reputations, they’ll get in the press faster than anyone else if something goes wrong.

16:14.902 –> 16:25.008
[SPEAKER_00]: There’s always those pressures, I mean that that was a pressure we felt at Tesco, which is if something came through on any of our products and you know it was slightly controversial,

16:27.469 –> 16:31.611
[SPEAKER_00]: So there’s that other element, which not every retailer has to worry about that.

16:32.491 –> 16:39.475
[SPEAKER_02]: No, and I guess there’s that side of, um, I would assume that it kind of depends on how the products being positioned.

16:39.955 –> 16:54.302
[SPEAKER_02]: You know, like as a consumer, maybe, I’ve been in e-commerce a long time, maybe I have not or true consumer anymore, but as a consumer in the Tesco marketplace, I would expect it to feel less Tesco than I would expect it to feel on Tesco’s website.

16:55.182 –> 16:56.223
[SPEAKER_02]: if that makes sense.

16:56.243 –> 17:03.710
[SPEAKER_02]: You know, if you had the same soft drink that I could order in ones from Tesco.com and I could order a crate of 24 in the marketplace.

17:04.810 –> 17:16.140
[SPEAKER_02]: I’d expect there to be a difference in how those are put together because one is a marketplace and therefore the interaction is that you’re not getting it from the brand if that makes sense.

17:16.701 –> 17:20.224
[SPEAKER_02]: Am I guessing, am I guessing up wrongly there or is does that come into account?

17:20.444 –> 17:34.067
[SPEAKER_00]: Yeah, well, and I think you touched on it a little bit yourself there, which is because of your own level of knowledge around a commerce is you and you don’t stand this distinct differences that fall into those two models, actually as customers.

17:35.196 –> 17:38.458
[SPEAKER_00]: even if that’s explained clearly up front and I’m not I’m not to be clear.

17:38.478 –> 17:40.299
[SPEAKER_00]: I’m not talking about the current Tesco marketplace.

17:40.319 –> 17:43.060
[SPEAKER_00]: I’m very much talking about my own experiences from the first version.

17:43.820 –> 17:48.243
[SPEAKER_00]: Even though we signposted that things were marketplace and they were seller, it didn’t matter.

17:48.783 –> 17:54.226
[SPEAKER_00]: The customer still was like, well, no, but I bought it on the Tesco website, so I expect you to go to take care of everything.

17:55.006 –> 17:55.967
[SPEAKER_00]: And, you know, even if

17:56.807 –> 17:59.848
[SPEAKER_00]: customer service should have actually gone to the seller, never did.

18:00.068 –> 18:04.030
[SPEAKER_00]: Always came pretty much to our customer service team, we took the call, we had to deal with it.

18:04.730 –> 18:16.475
[SPEAKER_00]: And I think that’s another interesting part of why some retailers still feel very responsible for everything that goes happens on their website is because the customers don’t delineate actually.

18:17.455 –> 18:19.736
[SPEAKER_00]: You can give every T terms and conditions

18:22.492 –> 18:32.255
[SPEAKER_00]: But at the end of the day, if you’re a long-term telescope customer, long-term science, these waitress, whoever it is, you will still pick up the phone to the channel that you know the best and go, I had a problem with this.

18:33.475 –> 18:36.256
[SPEAKER_00]: And honestly, then a good retailer will go, I will help you.

18:36.917 –> 18:41.558
[SPEAKER_00]: It was one of the things we learned very quickly as we couldn’t divert that customer away.

18:42.098 –> 18:50.581
[SPEAKER_00]: And in the end, we changed our proposition, because it was important to ask that, let’s test go, we do need to go after our customers,

18:52.002 –> 18:56.006
[SPEAKER_02]: And I suppose that’s that’s part of the product data gathering, isn’t it?

18:56.046 –> 19:07.096
[SPEAKER_02]: So it’s the customer service team have got the information to be able to deal with with any problems that do occur from an information or stand boy or from a who to call to get it fixed standpoint.

19:07.568 –> 19:19.540
[SPEAKER_00]: Do you know on the product database, one of the big reasons to get it right is, you know, that this product is not as I expected is one of the most common return reasons.

19:20.121 –> 19:22.624
[SPEAKER_00]: So you can get really good product data up front.

19:23.064 –> 19:31.687
[SPEAKER_00]: you do yourself a really good service on the back end of your P&L frankly, because it means people aren’t calling up saying this is not how it was described.

19:31.707 –> 19:37.129
[SPEAKER_00]: You’ve got this wrong, that picture’s bad, so that really makes a difference to the channel.

19:37.149 –> 19:49.974
[SPEAKER_00]: And especially if you’re on a marketplace to you, the brand seller, because it’s ultimately going to bite you back because you return rates are going to start creeping towards thresholds and SLAs where you might get dropped off from a compliance standpoint.

19:50.811 –> 20:01.675
[SPEAKER_02]: We’re moving to a market where a market normality, I suppose, where many creative products brands are listing on tens of market places now.

20:01.715 –> 20:16.802
[SPEAKER_02]: As we’re seeing this kind of marketplace boom here in the UK and other places as well as well as selling overseas, how do you advise brands to make the most of that opportunity and without turning it into feeling like you’re running 20 different stores?

20:17.462 –> 20:20.063
[SPEAKER_02]: What are the best practices for doing this well?

20:20.940 –> 20:32.450
[SPEAKER_00]: Look, I think that’s one of our strengths as rhythm to help people do that because look, it’s not easy because we said slightly earlier, every channel has its own unique requirements that you have to adhere to.

20:32.570 –> 20:37.415
[SPEAKER_00]: So it’s very hard for an individual, a human to keep all of those things in mind for your day to day.

20:37.715 –> 20:44.221
[SPEAKER_00]: You need tooling, you need things in front of you that are making that simpler and easier to kind of maintain and persist.

20:44.781 –> 21:00.457
[SPEAKER_00]: You know, having something which you’re mapping is already saved for every one of those channels and you just understand the difference between them so you don’t have to do 100% at the same work every single time you launch a channel you’re just understanding the 7% there’s different between that channel and this one

21:01.454 –> 21:05.457
[SPEAKER_00]: because that makes it a lot easier for you to manage all of those things.

21:06.098 –> 21:11.582
[SPEAKER_00]: That I think the other thing is managing the stock across those channels, how are you a portioning the inventory?

21:12.203 –> 21:17.827
[SPEAKER_00]: You know, when we talk about product data, it depends on how far we extend it from a topic.

21:17.867 –> 21:24.333
[SPEAKER_00]: But when I think about product data, inventory is obviously quite a critical part of that is, yes, it’s great to say this is what the product is.

21:24.933 –> 21:27.235
[SPEAKER_00]: You really need to tell me how many units of stock you have.

21:27.255 –> 21:29.757
[SPEAKER_00]: And even better, where you have those units of stock.

21:30.277 –> 21:32.359
[SPEAKER_00]: You might have a warehouse in Germany that’s got a hundred.

21:32.779 –> 21:34.881
[SPEAKER_00]: You might have a warehouse in UK that’s got a hundred.

21:35.441 –> 21:40.065
[SPEAKER_00]: I would rather you ship declaring in the UK from the UK warehouse please, because I know that’s going to be faster.

21:41.166 –> 21:45.689
[SPEAKER_00]: So there are other pieces of information about a product, which are a great capture as well.

21:46.230 –> 21:49.532
[SPEAKER_00]: And again, brands are getting more sophisticated about providing that.

21:50.434 –> 21:54.450
[SPEAKER_00]: and putting demands on their channels to say, I want to be able to give you this.

21:55.093 –> 21:55.976
[SPEAKER_00]: How can I give it to you?

21:57.197 –> 21:57.537
[SPEAKER_02]: nice.

21:57.637 –> 22:05.082
[SPEAKER_02]: And so kind of one o one is have software that’s built to actually help you manage all those channels inbound and outbound.

22:05.542 –> 22:08.344
[SPEAKER_02]: So you can maintain your sanity, I suppose.

22:08.644 –> 22:20.471
[SPEAKER_02]: And then I’m guessing that AI and automation always quite hard to draw the line between those two sometimes, but AI and automation are becoming the brand’s best friend in managing

22:21.848 –> 22:28.520
[SPEAKER_02]: Listings in multiple locations and the adaptations and putting it all together all those kind of things as well.

22:28.540 –> 22:32.467
[SPEAKER_02]: Are you seeing that shifting a lot at the moment or is it as it’s always been?

22:33.402 –> 22:36.666
[SPEAKER_00]: No, we are seeing brand starting to adopt AI and use it.

22:37.347 –> 22:45.598
[SPEAKER_00]: Being very candid, we are seeing some bad results coming out where people are just using AI that think it’s quick and easy and then the output is not correct.

22:46.459 –> 22:51.745
[SPEAKER_00]: I do feel quite strongly about the use of AI in that for me, it’s augmentation for your experts.

22:52.366 –> 22:59.329
[SPEAKER_00]: Because especially in you need someone to be able to look at product data export and go, yes, that looks as I would expect it to be.

22:59.389 –> 23:02.950
[SPEAKER_00]: I can see the characteristics I know about our products are in there.

23:03.551 –> 23:03.791
[SPEAKER_00]: Great.

23:03.971 –> 23:06.512
[SPEAKER_00]: I will sign off that AI did that and that’s correct.

23:07.412 –> 23:12.754
[SPEAKER_00]: I think as it stands right now, human in the loop still is a very, very valid scenario.

23:12.974 –> 23:13.875
[SPEAKER_00]: I think the other thing which

23:14.695 –> 23:21.900
[SPEAKER_00]: Especially in the UK and Europe, which is slightly different maybe to other regions of the world is, we have very tight product legislation.

23:22.421 –> 23:33.729
[SPEAKER_00]: You know, legal requirements around what we can say, it has to be accurate, has to be valid, and obviously trading standards in the safety of product is obviously paramount for consumers.

23:34.490 –> 23:38.052
[SPEAKER_00]: So, you know, there’s an extra, I think risk that we

23:43.476 –> 23:46.697
[SPEAKER_00]: we’re not at a stage ever, frankly, where you can just set it loose.

23:46.757 –> 23:56.840
[SPEAKER_00]: And if you, it was quite interesting seeing when everyone got very excited about a gented commerce, and you’ll be able to check out through chat GPT and all of those things.

23:56.860 –> 23:58.581
[SPEAKER_00]: There was all this buzz, wasn’t there.

23:59.401 –> 24:05.343
[SPEAKER_00]: And it’s strange enough, suddenly everyone started pulling back from it and going, hmm, actually, maybe I’ll just help you find the stuff.

24:05.943 –> 24:24.273
[SPEAKER_00]: I don’t want to be involved in the transaction itself because suddenly, when the transaction happens, that’s when the contract is formed between the customer and the seller, and so always the liability of something’s incorrect or inaccurate and someone’s hallucinated along the way, whose fault is that?

24:25.073 –> 24:28.335
[SPEAKER_00]: If it came down to it in the extremist version where maybe someone got hurt,

24:33.245 –> 24:47.851
[SPEAKER_00]: Is it a surprise that suddenly everyone kind of drew back from that complex team was like, I don’t actually want to touch that right now because that’s really not easy to buy for case and say, well, actually it’s really clear that the delineation is here and that’s clear to the consumers they go all the way along.

24:48.471 –> 24:49.471
[SPEAKER_00]: You know, we’re not there yet.

24:50.352 –> 24:51.672
[SPEAKER_00]: It’s not to say we won’t get there.

24:52.212 –> 24:55.334
[SPEAKER_00]: But I thought it was very interesting when there was this sudden acceleration to it.

24:55.414 –> 24:58.555
[SPEAKER_00]: Yeah, we can transact and do this and then every moment, maybe not.

24:59.536 –> 25:07.363
[SPEAKER_02]: Yes, it’s looking, oh, yes, that’s interesting, but I’m not, you know, knowing how bad many people’s product data is.

25:07.944 –> 25:09.805
[SPEAKER_02]: This is going to be fairly challenging anyway.

25:10.186 –> 25:13.028
[SPEAKER_02]: And then you think if that was easy to do.

25:13.958 –> 25:23.061
[SPEAKER_02]: then Google with their vast amount of product data, given to them by merchants as the feed’s going into Google ads.

25:23.721 –> 25:37.025
[SPEAKER_02]: If they haven’t yet done it to put a buy button on the Google search or within Google shopping, if they haven’t yet done it, there’s reasons there aren’t there, there’s reasons and you outlined them brilliantly.

25:37.454 –> 25:51.132
[SPEAKER_00]: Yeah, and look, and if you think about them, just marketplaces as a whole, and that word market place can mean many things, but especially like you co-trading standards, they’re starting to get more and more narrow of you that look if you buy on someone’s website.

25:52.206 –> 25:53.866
[SPEAKER_00]: It doesn’t matter if you say they’re a seller.

25:54.687 –> 25:58.067
[SPEAKER_00]: It’s the website’s responsibility to make sure it’s accurate.

25:58.187 –> 26:01.288
[SPEAKER_00]: It’s safe, you know, and it’s the right thing for the consumer.

26:02.048 –> 26:15.812
[SPEAKER_00]: And I think that some of the advantages that people have talked about of that kind of pure play marketplace model, it kind of keeps coming back and back as the consumer protections are kind of catching up with these topics.

26:16.552 –> 26:20.293
[SPEAKER_00]: So I think that’s part of the new tension around product data as well, which is

26:21.153 –> 26:33.080
[SPEAKER_00]: that’s partly also why the channels are well we still actually have to control this and we can just take your stuff down and there’s nothing you can do about it because the channels themselves might end up the one in the dock for something went wrong.

26:34.300 –> 26:42.525
[SPEAKER_02]: So given all of that presumably there’s quite a lot of accuracy checking that needs to go on you know in terms of

26:43.857 –> 27:02.611
[SPEAKER_02]: We might be using AI to spin up some content for us and then we’re checking it before we put it live, but also with all this dense data flowing around from place to place to place, making sure that any changes, any adaptations are getting through to the front end on all the different platforms.

27:02.971 –> 27:09.536
[SPEAKER_02]: But also, as soon as you start going cross border, then you’ve got different legislation that you need to make sure you’re going on.

27:09.556 –> 27:13.219
[SPEAKER_02]: So there’s quite a lot of work in maintenance and accuracy.

27:14.117 –> 27:20.840
[SPEAKER_00]: Yeah, I mean, because it’s one thing to load a product once, it’s another to keep it up to date to your point of keep it accurate.

27:20.920 –> 27:25.942
[SPEAKER_00]: So that that’s a big part of our work with with all of our customers of it.

27:26.102 –> 27:28.082
[SPEAKER_00]: It’s not just enough to get it live.

27:28.663 –> 27:30.223
[SPEAKER_00]: It’s about how do you maintain it.

27:30.323 –> 27:31.744
[SPEAKER_00]: You might need to update an image.

27:31.864 –> 27:33.605
[SPEAKER_00]: How do you add a new variant?

27:34.065 –> 27:36.105
[SPEAKER_00]: Because it might be as a as a seller.

27:36.226 –> 27:36.886
[SPEAKER_00]: I’m listing.

27:37.566 –> 28:03.251
[SPEAKER_00]: actually the edge case sizes like 12 to 16 of a shoe on one particular channel, but then actually maybe I do want to give cool sizes to that channel and suddenly you’ve got to add 10, 9, 8 into a very in-grouping and whilst that sounds easy out loud, actually it’s not always easy with some channels that once that varying group is created in the first place sometimes it’s not easy to break that very in-grouping open again.

28:03.371 –> 28:04.931
[SPEAKER_00]: So it’s something

28:06.131 –> 28:10.874
[SPEAKER_00]: simple that sometimes isn’t actually that easy to do to keep things up to date and accurate.

28:11.535 –> 28:23.003
[SPEAKER_00]: And when you’re thinking about exactly that content and cross borders, not everyone is good at creating a product and then at the same time creating their internationalization fields at the same time.

28:23.523 –> 28:25.785
[SPEAKER_00]: And having one lovely continuous row of

28:26.485 –> 28:32.846
[SPEAKER_00]: You know, my I18N field for French and German and Italian and Dutch, etc.

28:33.366 –> 28:39.207
[SPEAKER_00]: So I think that’s that’s sometimes hard and there are some brands who rely on the channel to auto translate it on their behalf.

28:39.887 –> 28:52.750
[SPEAKER_00]: But then coming back to some brands who are very precious about the data that I know we are going to give you the internationalised content because we want to make sure the translation and the context is correct, not auto translated.

28:53.670 –> 28:59.520
[SPEAKER_00]: because I think my wife was actually done translation and she said half a time to context is the battle.

29:00.201 –> 29:05.731
[SPEAKER_00]: Everyone can use addiction, Ray, but it’s what is being said at the time in the situation that’s key.

29:06.923 –> 29:19.672
[SPEAKER_02]: And given all this, all this complexity, but all this opportunity mark for anyone listening, he’s going, okay, this is the time for us to start expanding beyond our own website and possibly a little bit of Amazon doubling, let’s say.

29:20.512 –> 29:30.559
[SPEAKER_02]: What you’re advice to them to make sure they are getting that product data in the best possible structure for making that move.

29:30.659 –> 29:34.102
[SPEAKER_02]: What do they need in place first before they start as opposed is what I’m trying to say?

29:34.697 –> 29:41.418
[SPEAKER_00]: Yeah, so I mean, it’s the foundation of where are you where are you storing it in a way that you can access it simply?

29:41.718 –> 29:42.538
[SPEAKER_00]: That’s 0.1.

29:42.878 –> 29:48.680
[SPEAKER_00]: Then think about how do you get that data route into some form of fixed format?

29:49.260 –> 29:51.160
[SPEAKER_00]: Now, we doesn’t have to be an API call.

29:51.340 –> 29:54.421
[SPEAKER_00]: You don’t have to stress yourself out about that technical capability.

29:54.901 –> 30:02.202
[SPEAKER_00]: But just think that how could you share a sheet with someone that to someone who’s agnostic and doesn’t know your business will make sense to them?

30:02.662 –> 30:12.207
[SPEAKER_00]: You know, if you’re a brand who’s especially trying to break into the market and you’re trying to sell yourself out there to the world of think about how you can showcase it.

30:12.907 –> 30:24.293
[SPEAKER_00]: Now, one of the things that there’s more examples of and there’s actually something like within rhythm that we have is it’s kind of we call it supply explorer where it’s kind of like a shop window where people

30:27.235 –> 30:29.838
[SPEAKER_00]: to other people to come and say, all that looks interesting.

30:30.438 –> 30:42.110
[SPEAKER_00]: You know, if I’m a retailer for chance, I can come and insert, you know, these are categories, this is what I’m interested in, these kind of price points, and then they’ll get some some records come back of what these people might be interesting to you.

30:42.590 –> 30:44.993
[SPEAKER_00]: And then they can have like an interaction and between them.

30:45.073 –> 30:49.837
[SPEAKER_00]: So I think it’s, but part of that depends on where so you’ve got to get your catalog in the first place.

30:50.698 –> 30:54.020
[SPEAKER_00]: Now, of course, we have tooling that makes that simple for people to do.

30:54.520 –> 30:59.982
[SPEAKER_00]: But of course, it still depends on the data being in our format that can be passed by a machine.

31:00.563 –> 31:11.988
[SPEAKER_00]: So I think if your brand is that that’s the first simple challenge of get it into a structure that, again, someone from outside of your business can look at or it’s machine readable and go from there and start from there.

31:12.668 –> 31:15.289
[SPEAKER_00]: Don’t worry too much about getting 10,000 products on.

31:15.790 –> 31:16.310
[SPEAKER_00]: Start with 10.

31:17.550 –> 31:27.957
[SPEAKER_00]: And then once you’ve understood the nitty-gritty and you’ve understood the ways of working, you might not get huge amounts of conversions to start with that build your fundamentals first.

31:28.898 –> 31:34.602
[SPEAKER_00]: I mean, again, we’re talking on the masterclass podcast here, but as with most things, you don’t become a master.

31:34.822 –> 31:40.666
[SPEAKER_00]: Immediately, you start at the beginning, you start small and you add increments and you add complexity.

31:41.567 –> 31:42.868
[SPEAKER_00]: That’s my best advice.

31:46.095 –> 31:50.857
[SPEAKER_01]: E-commerce most Atlanta is supported by some of the greatest companies in the E-commerce sector.

31:50.997 –> 31:52.438
[SPEAKER_01]: Here’s a reminder of who they are.

32:03.757 –> 32:08.963
[SPEAKER_02]: Okay, I love this section because me and I’ll list us some really quick ideas for taking our businesses to the next level.

32:09.003 –> 32:10.925
[SPEAKER_02]: So Mark, you ready for the top tips?

32:11.346 –> 32:11.766
[SPEAKER_00]: I’m ready.

32:12.307 –> 32:12.747
[SPEAKER_02]: Excellent.

32:12.827 –> 32:14.049
[SPEAKER_02]: Okay, the book top tip.

32:14.129 –> 32:21.117
[SPEAKER_02]: If everyone listening to this podcast agreed to take Friday off and read a book to make their business better, which book would you recommend?

32:22.413 –> 32:37.576
[SPEAKER_00]: So now I could have come up with a random business book so I looked really you know high brown and business centric but actually for me personally being honest is reading is an escape isn’t for me in the leisure time so it’s normally actually a sci-fi or fantasy physical book that I actually read.

32:38.357 –> 32:55.947
[SPEAKER_00]: But when I’m thinking about learning about business or a new topic, and of course a big focus for me is AI, I’m more my learning would sit more in like things like GitHub, Udemy courses, like practical learning, because for me practical learning is I have to be practical, I have to do something and I have to play.

32:56.407 –> 32:57.868
[SPEAKER_00]: So I’m a play learner.

32:57.988 –> 33:01.650
[SPEAKER_00]: So you know, in the context of this, my recommendation would be

33:02.350 –> 33:17.195
[SPEAKER_00]: especially when you think about talking like Lord and things like that is just carve some time out and just play and explore and try because honestly that’s how practically I learn and I think you learn so much more through doing than for me always text.

33:18.016 –> 33:19.036
[SPEAKER_02]: Love that.

33:19.476 –> 33:23.337
[SPEAKER_02]: A nice alternative answer to our booktop tip but a very good one too.

33:23.437 –> 33:24.138
[SPEAKER_02]: Thank you Mark.

33:24.558 –> 33:28.499
[SPEAKER_02]: A traffic top tip which marketing method do you either price above all others or think

33:31.533 –> 33:42.525
[SPEAKER_00]: Markting in the sense of where I kind of exist in the market is, you know, that the network and when I think about network, I think about people, you know, it’s all about the people.

33:43.140 –> 34:02.814
[SPEAKER_00]: it really is that there are some wonderful experts and SMEs out there and you will across pass with them or maybe find them and help them understand you and then again that’s that’s a really important kind of first fundamental step for me and I think that’s where especially with my time in the industries is quite

34:03.554 –> 34:18.245
[SPEAKER_00]: unusual to go to meet a new business and not see someone I know from the past because actually UK e-commerce and retail is actually quite a small population of people so yeah it’s always quite amusing to meet people who you’re like I’m sure I’ve been met before and you actually have

34:19.320 –> 34:28.348
[SPEAKER_02]: And I think the faster things are changing in the industry, the more important talking to your peers about how they’re handling those changes is.

34:28.368 –> 34:33.272
[SPEAKER_02]: And I think there’s so much changing at the moment, I could not agree with your advice more, more there.

34:33.673 –> 34:44.162
[SPEAKER_02]: Okay, the tool, top tip, maybe a collaboration tool, a social media plugin, a phone app or just a way of working, is there a cool little tool you use that makes you and your team more efficient from day to day?

34:45.473 –> 34:58.217
[SPEAKER_00]: I think my team are wonderful, and they’re fantastic at sharing knowledge with each other, and again, there’s this new phase where we’re kind of taking it to the next level of almost like practical working days on.

34:58.277 –> 35:05.400
[SPEAKER_00]: So what are you doing with this new cool AI tooling thing, sitting in a room next to each other and actually playing and designing again together?

35:06.060 –> 35:11.762
[SPEAKER_00]: Because you don’t know what you don’t know and I think we all need to be very humble with this new world We’re kind of entering into.

35:12.382 –> 35:20.305
[SPEAKER_00]: I mean, I’ve rewritten half the things I’ve got in my AI Tolling about five times already because you just you learn something you go actually That’s not actually working now.

35:20.325 –> 35:26.047
[SPEAKER_00]: I need to then tweak this and do that and if you can help someone else avoid four of those missteps

35:26.847 –> 35:31.213
[SPEAKER_00]: But at the same time, not sacrifice the learning you’ve got from making those missteps.

35:31.754 –> 35:35.939
[SPEAKER_00]: It’s a funny balance of something, those working sessions from me are fantastic.

35:36.740 –> 35:39.424
[SPEAKER_02]: Yeah, again, completely agree.

35:39.484 –> 35:43.890
[SPEAKER_02]: Carbon top tip, what’s your favourite way to reduce the carbon footprint of an e-commerce store?

35:44.856 –> 35:46.778
[SPEAKER_00]: excessive packaging is a pet hate.

35:47.158 –> 35:49.120
[SPEAKER_00]: A lot of thin industry actually is getting better.

35:49.621 –> 35:51.683
[SPEAKER_00]: I think four years ago it was shocking.

35:51.883 –> 35:56.187
[SPEAKER_00]: There’s some people and not gonna throw them under the bus who could definitely still get better.

35:56.647 –> 36:01.312
[SPEAKER_00]: Yeah, I mean there’s a lot that can be done but I do think that’s actually getting better.

36:02.305 –> 36:16.572
[SPEAKER_02]: I think you’re right there and I’m going to resist sharing stories of excessive packaging because we’ll be here all day and Mark, before we say goodbye, could you please let the listeners know where they can find you and your business on the web and social media?

36:17.247 –> 36:17.868
[SPEAKER_00]: Yeah, for sure.

36:17.908 –> 36:22.153
[SPEAKER_00]: So please do find us at www.rhythm.com.

36:22.213 –> 36:25.137
[SPEAKER_00]: That’s rhythm spelled RITHUM.

36:25.718 –> 36:27.400
[SPEAKER_00]: You can find all the information about us.

36:27.921 –> 36:33.969
[SPEAKER_00]: You can contact us through the website and yeah, it’d be fantastic to talk if you think there’s a way we can help you.

36:34.883 –> 36:39.767
[SPEAKER_02]: or some thank you Mark, and that’s for sharing so much of the nitty-gritty advice or product data.

36:39.787 –> 36:40.367
[SPEAKER_02]: I know it’s something.

36:40.968 –> 36:48.173
[SPEAKER_02]: Everyone’s got on there to do list better product data, but many don’t know how to actually go about doing it, so I’m love your advice.

36:48.193 –> 36:49.194
[SPEAKER_02]: Thank you so much for being here.

36:50.254 –> 36:50.935
[SPEAKER_00]: Thank you for the time.

36:56.682 –> 37:09.054
[SPEAKER_02]: So fascinating how the not the complexity but the impressive ways of managing product data have altered in the the 20 plus years I’ve been in this industry from when we had like two fields.

37:09.474 –> 37:14.659
[SPEAKER_02]: To now there’s so many fields metafields, Geberfields, back in fields, fields for Google feeds for,

37:15.380 –> 37:39.211
[SPEAKER_02]: All our, sorry, fields for all our different fields as we go across various marketplaces and others and then the huge opportunity at the moment of the marketplaces that many of the big retailers are now opening up on their website as explicit marketplaces or otherwise really great to have Mark here on the show taking us through what really matters in the space of getting your product data right and really fascinating to hear about how.

37:40.051 –> 37:45.575
[SPEAKER_02]: the negotiation of who gets to write the copy to some extent is going on on different places too.

37:46.015 –> 37:53.260
[SPEAKER_02]: You get your hands on our notes from this episode, including those top tips and links to what we mentioned by heading over to ecommercemasterland.com.

37:53.680 –> 38:00.664
[SPEAKER_02]: You can also use our direct episode short links that’s ECMP.info forward slash 611 for this episode.

38:01.005 –> 38:04.367
[SPEAKER_02]: That works for all our episodes, that will take you straight to the right page on the site.

38:04.727 –> 38:08.351
[SPEAKER_02]: And when you get to the website, you can also add yourself to our email list.

38:08.391 –> 38:10.012
[SPEAKER_02]: So you don’t miss out on any of the other things.

38:10.353 –> 38:11.934
[SPEAKER_02]: We share to help you in your business.

38:12.875 –> 38:23.846
[SPEAKER_02]: If you liked this episode, then why not go and check out Episode 565 with Andrew Steel of Charles Bentley who is a business a brand in the parlance of this episode.

38:24.567 –> 38:30.290
[SPEAKER_02]: with lots of skews, thousands of skews, managing them across more than 10 different marketplaces.

38:30.310 –> 38:42.275
[SPEAKER_02]: So, fascinating chat with Andrew in episode 5, 6, 5 that I think kind of builds on some more we’ve been talking about today and thank you so much for tuning into this and every episode that you do of the e-commerce master plan podcast.

38:42.715 –> 38:55.408
[SPEAKER_02]: We bring you a new interview every single week to inspire and help e-commerce business owners like you to succeed and thrive with your businesses, including encouraging both you and your customers to make more sustainable buying decisions.

38:55.908 –> 39:00.973
[SPEAKER_02]: So if you know someone this show can help please tell them to listen to the e-commerce master plan podcast.

39:00.993 –> 39:04.457
[SPEAKER_02]: I hope you have a brilliant week and don’t forget to keep optimizing.

39:07.660 –> 39:11.005
[SPEAKER_01]: Thank you for listening to the e-commerce Master Plan podcast.

39:11.425 –> 39:16.291
[SPEAKER_01]: Find out more at e-commercemasterplanned.com slash podcast.