The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

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The Ecommerce Playbook | 12 Years of Agency Knowledge in One Document

June 16, 2026 The Ecommerce Playbook Podcast 00:46:40
The Ecommerce Playbook Podcast
The Ecommerce Playbook Podcast
The Ecommerce Playbook | 12 Years of Agency Knowledge in One Document
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Taylor Holiday reveals the system CTC built to deploy 12 years of ecommerce knowledge across every brand they manage. From AI-powered scouting reports for his son’s Little League team to the Canon, CTC’s institutional playbook, and the MCP database now free for every client.

Topics covered:

  • How AI + unique knowledge + the right data creates competitive advantage

  • The Canon: CTC’s 12-year methodology written down and codified

  • Turning tribal knowledge into AI skills that any team member can deploy

  • The Profit Engineer model and why it works

  • Why structured data is the moat for ecommerce brands

  • MCP (Model Context Protocol): connecting your entire data stack to AI

  • CTC is making the Statlas MCP free for every brand

  • H2 plans built by the system, reviewed by your engineer

  • Loops, alerts, and the future of automated diagnosis

Learn more about CTC’s creative services → https://commonthreadco.com

Show Notes: