The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

The Ecommerce Playbook | From Flipping Houses to 20,000+ SKUs: How Lighthouse Co Built a Multi-Brand Empire

The Ecommerce Playbook Podcast
The Ecommerce Playbook Podcast
The Ecommerce Playbook | From Flipping Houses to 20,000+ SKUs: How Lighthouse Co Built a Multi-Brand Empire
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What happens when a home flipper and an aspiring doctor decide to start selling lights during a pandemic? You get Lighthouse Co a curated lighting and home goods brand with 20,000+ SKUs, serving designers and homeowners across Canada and the US.

In this episode, Brian Sakansky sits down with Lighthouse Co co-founders Sarah and Jason at CTC HQ in Southern California. They break down the real story behind building multiple businesses from scratch, from custom cabinetry to curated ecommerce to building their own ERP software (ManuLink, all without formal training in any of it.

What you’ll learn:

  • How Lean methodology transformed a small cabinetry shop into a scalable operation

  • Why Lighthouse Co gives every employee 30 minutes of paid time daily to improve one process

  • The customer service principles that built their reputation (and why they fire vendors who don’t match them)

  • How they’re navigating tariffs, economic uncertainty, and cross-border commerce in Canada and the US

  • What it’s really like running multiple businesses as a married couple

  • Why their new ERP software was born out of necessity, not a business plan

Show Notes: