The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

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The Ecommerce Playbook | The Growth System for Brands Under $1M

March 31, 2026 The Ecommerce Playbook Podcast 00:10:50
The Ecommerce Playbook Podcast
The Ecommerce Playbook Podcast
The Ecommerce Playbook | The Growth System for Brands Under $1M
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CTC has never had a service offering for brands below seven figures. That changes today.

Prophit Engine Lite is for any Ecommerce brand with established revenue below $1M annually. If you’re past the startup phase, running ads, generating sales, and trying to figure out how to grow profitably, this is built for you.

In this episode, Richard walks through exactly what PE Lite includes:

Step 1: Connect every data source to Statlas.

  • Marketing data, store data, COGS, shipping costs, fixed expenses, promo schedule. Everything in one place. One source of truth.

Step 2: Build a custom 12-month forecast model.

  • What happens if business continues as usual? What needs to change to hit your goals? Where are the gaps? The model shows you.

Step 3: Growth guidance from a Prophit Engineer.

  • Monthly sessions where your PE guides you through what to do next. What levers to pull. Where to allocate budget. What to stop doing.

Plus: Weekly cohort Q&A with Joy Sharma (Head of PE7 Accelerator). Learn alongside other founders in similar positions.

Pricing:

  • $1,500 onboarding (data integration + model build)

  • $500/month after (month-to-month, cancel anytime)

Show Notes: