Retail Remix Podcast | How Fabletics Hit $1B and What’s Fueling Its Next Phase of Growth

February 9, 2026
Episode 272
 BRAVE COMMERCE 00:21:41
Brave Commerce
Brave Commerce
Retail Remix Podcast | How Fabletics Hit $1B and What’s Fueling Its Next Phase of Growth
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In this episode of Retail Remix, host Nicole Silberstein chats with Meera Bhatia, President and COO of Fabletics, on the strategies powering the brand’s impressive momentum.

Fresh off hitting the $1 billion revenue milestone, Meera breaks down how Fabletics has driven sustained growth through category expansion, measured store growth and a flexible membership model that delivers both value for consumers and predictability for the business. She also shares how AI is being deployed across the organization — from smart fitting rooms and associate coaching to inventory optimization and loyalty-driving personalization.

The conversation offers a candid look at how Fabletics is blending fashion, function, value, and technology to stand out in the crowded activewear market and why comfort-forward “lifewear” is shaping what comes next.


Key Takeaways

  • How Fabletics scaled past $1 billion in revenue through category, channel and geographic expansion;
  • Why the brand’s membership model drives loyalty, predictability and lower supply chain waste;
  • How physical retail is fueling omnichannel growth, with 120+ stores and more on the way;
  • Inside Fabletics’ AI-powered flagship store, from smart fitting rooms to real-time associate coaching;
  • Why AI is less about replacing fundamentals — and more about delivering them better; and
  • What’s next for Fabletics in 2026, including international growth and new category plays.

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