The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

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The Ecommerce Playbook | The 2026 7-Figure Brand Playbook (Stop Copying 9-Figure Advice)

December 9, 2025 The Ecommerce Playbook Podcast 00:31:13
The Ecommerce Playbook Podcast
The Ecommerce Playbook Podcast
The Ecommerce Playbook | The 2026 7-Figure Brand Playbook (Stop Copying 9-Figure Advice)
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In this episode, Taylor and Joy break down the real 2026 playbook for 7-figure ecommerce brands, and why copying 9-figure operators is one of the biggest mistakes you can make.

Coming off BFCM, they unpack what actually happened for small brands and what it signals heading into the new year.

You’ll learn:

  • How to create “four peaks a month” using trends, cultural moments, and audience overlaps

  • Why forecasting is an execution system not a prediction tool

  • How aMER becomes your most reliable metric at the 7-figure stage

  • The traps that stall growth (SKU bloat, premature channel expansion, bad benchmarks)

  • What separates the 7-figure brands that scale from the ones that don’t

If you’re aiming to reach 8 figures in 2026, this episode outlines the roadmap.

Plus: How CTC’s Profit System and Global Accelerator help founders build predictable, scalable growth.

Show Notes: