The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

Website Subscribe

The Ecommerce Playbook | 5 Last-Minute BFCM Fixes You STILL Have Time to Make

November 25, 2025 The Ecommerce Playbook Podcast 00:28:41
The Ecommerce Playbook Podcast
The Ecommerce Playbook Podcast
The Ecommerce Playbook | 5 Last-Minute BFCM Fixes You STILL Have Time to Make
Loading
/

Black Friday is three days away but there’s still time to tighten your strategy and avoid costly mistakes. In this episode of the podcast, the CTC team breaks down the 5 essential last-minute BFCM fixes every brand needs before the biggest weekend of the year.

Whether you’re behind on creative, unsure about spend pacing, or just want to sanity-check your plan…this is the checklist that will save your BFCM.

What we cover:

  • Locking spend to aMER targets

  • Auditing & refreshing creative without producing anything new

  • Simplifying your offer across the entire customer journey

  • Operational readiness (don’t ruin a good sale!)

  • Hour-by-hour tracking & how to take action quickly

If you want a clean, no-nonsense guide to surviving Black Friday/Cyber Monday (and setting yourself up for your best one yet), this is the episode.

Show Notes: