The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

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The Ecommerce Playbook | 2026 Forecast Planning: Board vs Budget vs Bonus Explained

November 11, 2025 The Ecommerce Playbook Podcast 00:36:27
The Ecommerce Playbook Podcast
The Ecommerce Playbook Podcast
The Ecommerce Playbook | 2026 Forecast Planning: Board vs Budget vs Bonus Explained
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Most ecommerce brands build one forecast — and that’s why most forecasts are wrong.

In this episode of the Podcast, Richard and Luke break down the 3-forecast model that every high-performing brand should use when planning for 2026: Board. Budget. Bonus.

You’ll learn:

  • Why every brand needs three forecasts, not one

  • How to balance short-term execution (Black Friday) with long-term planning (2026)

  • How to model different outcomes for your board, your operating budget, and your team goals

  • How to use tools like percentage-over-model and event effect modeling to make forecasts actually useful

If you’re leading growth, finance, or operations at a 7 to 9 figure brand, this episode will help you plan smarter, forecast with confidence, and build a roadmap that aligns your team from boardroom to bonus.

Get your 2026 forecast built with CTC’s Prophit System: https://commonthreadco.com/pages/prophit-system

Show Notes: