The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

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The Ecommerce Playbook | How to Plan Hour-by-Hour Spend for Black Friday & Cyber Monday

October 28, 2025 The Ecommerce Playbook Podcast 00:32:37
The Ecommerce Playbook Podcast
The Ecommerce Playbook Podcast
The Ecommerce Playbook | How to Plan Hour-by-Hour Spend for Black Friday & Cyber Monday
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Want to stop guessing when to spend your Meta budget during Black Friday and Cyber Monday? This episode breaks down exactly how to plan your ad spend hour by hour so you can hit your revenue goals without wasting a single dollar.

Taylor Holiday and Luke Austin walk through the real data behind BFCM revenue flow, showing when sales actually spike, when performance dips, and how top DTC brands use hourly pacing to stay ahead. You’ll learn how to:

  • Map your ad spend across Thanksgiving → Cyber Monday

  • Read the “horseshoe” pattern of revenue flow

  • Avoid early-morning panic when your ROAS looks bad

  • Set hourly targets using the Prophit System models

  • Course-correct in real time to hit your daily goals

Whether you’re managing a seven-figure Meta account or running your first big BFCM campaign, this framework will help you build a smarter plan — not just react to dashboards.

Show Notes: