“ChatGPT is not that sophisticated yet. So for marketers, what that means is there are real ways right now for arbitrage in this short period of time before ChatGPT gets good enough to say, no, we’re only showing the proper result.”

Mac King from Domaine breaks down why merchants are seeing ChatGPT and Perplexity show up as referral sources in their analytics—and what to do about it. We talked about the terminology wars (GEO vs AEO vs AI search optimization), why AI engines favor content from Google’s 10th page, and the Reddit strategies that actually work without getting banned.

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LINKS

• Domaine AI Commerce Suite: https://www.meetdomaine.com/insights/domaine-news/domaine-launches-ai-commerce-suite
• Mac King on LinkedIn: https://www.linkedin.com/in/mackenziepking/
• Mac King on Twitter: https://x.com/MacKing/
• Profound (tracking tool): https://www.tryprofound.com/
• Shopify Knowledge Base app: https://apps.shopify.com/shopify-knowledge-base
• SEOFOMO newsletter: https://seofomo.co/
• Commerce GPT newsletter: https://www.yotpo.com/commerce-gpt/

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The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who’ve built thriving ecommerce businesses.