The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

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The Ecommerce Playbook | Understanding the Seasonality of Media Buying by Month & Day

September 9, 2025 The Ecommerce Playbook Podcast 00:39:51
The Ecommerce Playbook Podcast
The Ecommerce Playbook Podcast
The Ecommerce Playbook | Understanding the Seasonality of Media Buying by Month & Day
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When should you really be spending more? Which days of the week drive the most revenue—for your brand?

In this episode, Richard is joined by Luke Austin (VP of Growth at Common Thread Collective) to walk through real client data and uncover just how different day-of-week and month-over-month effects can be across brands, even within the same vertical.

You’ll learn:

  • Why blindly scaling spend in Q4 might be a mistake

  • How day-of-week effects can swing revenue potential by over 30%

  • Why trying to “fix” bad days isn’t always worth it

  • What most brands miss when planning their BFCM budget

  • How to think like a portfolio manager when allocating ad spend

Whether you’re a home goods brand, fitness apparel company, or in personal care, Luke shows how the Spend aMER model can give you a quantifiable edge in media buying and forecasting.

Plus, learn why Fridays might be gold—or garbage—depending on your category.

Show Notes: