Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

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The Ecommerce Playbook | How Do I Pitch My Boss on Cost Caps? on DTC Hotline Ep. 2

August 15, 2025 00:35:38

The Ecommerce Playbook Podcast

00:00 / 00:35:38

In this week’s episode of The DTC Hotline, Richard Gaffin is joined once again by Tony “The Chopper” Chopp (VP of Paid Media) and Luke “The Weatherman” Austin (VP of eCommerce Strategy) to take real questions from eComm operators and Admission members—no fluff, just clear, hard-earned answers.

They tackle:

• What to do when “nothing works” on Meta (and why that diagnosis is often wrong)

• How to spot the real business problem hiding behind poor ad performance

• Why TikTok creative might crush while Meta flops—and how to close the gap

• When to expand into secondary channels like Pinterest or Snapchat (and when not to)

• The truth about CPMs—and why chasing lower costs can lead you astray

• How to pitch cost caps to your boss so they actually say yes

• Why profitable scaling means solving business problems, not just account problems

This is where your DTC questions get answered in real time.

Call or text us: 866-DTC-2263

Interested in Admission?

Learn more at https://www.youradmission.co/

Email: podcast@commonthreadco.com

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