Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

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The Ecommerce Playbook | CTC Summit: Why 2025 eCom Is a Tale of Two Cities: Winners & Losers

July 22, 2025 01:05:48

The Ecommerce Playbook Podcast

00:00 / 01:05:48

The Tale of Two Cities in E-Commerce: Winners and Losers in 2025At CTC’s Client Summit, Taylor Holiday shares an unfiltered perspective on where the economy, the world, and the e-commerce landscape are headed—and why the future will be defined by a sharp divide between winners and losers.From macroeconomic pressures to changing consumer behavior, Taylor explains why the current environment isn’t creating a level playing field—and what separates the brands that will thrive from those that will struggle.You’ll learn:- The key economic signals shaping e-commerce in 2025- Why some brands will find massive opportunity while others collapse- How to position your business to be on the winning side

Show Notes:Ready to start texting smarter? Visit postscript.ioExplore the PROPHIT System: prophitsystem.comThe Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm