The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

The Ecommerce Playbook | Inside CTC’s New Strategic Partnership: What’s Next?

The Ecommerce Playbook Podcast
The Ecommerce Playbook Podcast
The Ecommerce Playbook | Inside CTC’s New Strategic Partnership: What's Next?
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Discover the next chapter in Common Thread Collective’s story as Taylor Holiday takes you behind the scenes of our 12-year journey from a tiny IKEA furnished office and our first Facebook ad experiments with QALO, to the seismic shifts of COVID and our reinvention as a “profit agency.” 

In this special episode of the podcast, you’ll hear:

  • How CTC evolved from a passion project into a mission-driven agency focused on connecting marketing efforts to real financial outcomes

  • The cultural transformation that refocused us on customer experience and shareholder value

  • The story behind our strategic growth partnership with Acacia—and what it means for our technology roadmap and your bottom line

Show Notes:

  • Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.