The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

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The Ecommerce Playbook | 6 Questions That Expose Weak Brands

July 1, 2025 The Ecommerce Playbook Podcast 00:10:38
The Ecommerce Playbook Podcast
The Ecommerce Playbook Podcast
The Ecommerce Playbook | 6 Questions That Expose Weak Brands
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Are you building a resilient brand or just delaying the inevitable?

In this episode of the Podcast, we tackle six hard hitting questions every founder and operator needs to answer right now. From survival mode decision making to brand building under pressure, we break down what separates strong, adaptable brands from those on the edge of collapse.

Topics We Cover:

  • When to cut (and when to protect) your marketing spend

  • How to justify brand investments under financial pressure

  • What “healthy” CAC efficiency actually looks like

  • Why some business models won’t survive 2025

  • The biggest mistake brands make in market downturns

  • When it’s okay to walk away from your business

Whether you’re slashing CAC, navigating a P&L crisis, or questioning your business model entirely this episode is your gut check.

Show Notes:

  • The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm