The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

The Ecommerce Playbook | Can We Save the $1M Challenge? – We’re $577K Short

The Ecommerce Playbook Podcast
The Ecommerce Playbook Podcast
The Ecommerce Playbook | Can We Save the $1M Challenge? – We’re $577K Short
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We’re $423K into our 14-day, $1M revenue challenge—and the pressure is mounting. With just 6 days left, we’re $577K short of our goal.

In this episode, Luke Austin breaks down:

  • What’s working (returning customers are showing up)

  • What’s not (new customer revenue is lagging)

  • Why our efficiency is solid, but volume is the problem

  • The high-stakes brand collab launching on June 26th that could make or break the challenge

Can we still pull this off? The next few days are everything.

Show Notes:

  • Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.