Loud Speaker / The Ecommerce Playbook Podcast / The Ecommerce Playbook | Diagnose Your Ecommerce Growth Potential in 5 Minutes

The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

The Ecommerce Playbook | Diagnose Your Ecommerce Growth Potential in 5 Minutes

The Ecommerce Playbook Podcast
The Ecommerce Playbook Podcast
The Ecommerce Playbook | Diagnose Your Ecommerce Growth Potential in 5 Minutes
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Is your brand truly set up for growth? Or just treading water?

In this episode of the Podcast, Taylor and Richard introduce CTC’s brand new Strategic Growth Scorecard—a 7-metric framework designed to help you quickly assess the strength of your growth engine.

You’ll learn:

  • Why we replaced ROAS with IMR (Incremental Marginal Return)

  • The key metrics behind sustainable, efficient growth

  • How to identify red flags in your customer acquisition strategy

  • What separates brands that scale from those that stall

If you’re an 8-figure brand trying to grow in today’s volatile market, this tool is built for you. Get instant clarity on your brand’s biggest growth opportunities—and where you’re most at risk.

Show Notes:

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