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Loud Speaker / The Ecommerce Playbook Podcast / The Ecommerce Playbook | Inside the $10M+ Brand Growth Workflow (Real Client Example)

The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

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The Ecommerce Playbook | Inside the $10M+ Brand Growth Workflow (Real Client Example)

May 13, 2025 The Ecommerce Playbook Podcast 00:23:57
The Ecommerce Playbook Podcast
The Ecommerce Playbook Podcast
The Ecommerce Playbook | Inside the $10M+ Brand Growth Workflow (Real Client Example)
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Ever wonder how $10M+ ecommerce brands make their next move?

In this episode of the Podcast, Taylor and Richard walk through a real world growth scenario pulled directly from CTC’s work with a 9-figure brand. Using live data from our proprietary platform, Statlas, we break down exactly how our team evaluates performance, spots hidden opportunities, and decides what to do next.

What You’ll Learn:

  • What to do when you’re overperforming

  • Why beating your forecast might signal a problem

  • How a growth strategist holds the tension between short-term efficiency and long-term scale

  • The metrics and hierarchy we use to power every decision

If you’re serious about scaling your brand with clarity, precision, and profit in mind this is the inside look you need.

Show Notes:

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