Ian Leslie is the CMO at US B2B homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year.

Hit PLAY to hear:

• The roles of design and user experience in eCommerce
• Simplicity enhances customer satisfaction
• How customization contributes to B2B success
• Why aligned teams are key to growth
• The importance of continuous adaptation

Key timestamps to dive straight in:

[05:41] Industry West ecommerce journey: Drupal, Magento, Shopify.

[07:33] Creating bespoke, aesthetic, B2B design experiences effectively.

[09:59] Redesign improved eCommerce site’s functionality and aesthetics.

[13:37] July Shopify launched B2B module, enabling customization.

[16:51] Educate teams; align website and sales efforts.

[20:45] Listen to Ian’s Top Tips!

Full episode notes here: https://ecmp.info/521

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