Hema Natesan is the Founder & CEO at My Little Moppet, a Shopify store that’s India’s number 1 destination for healthy kids food.

With over 7,000 verified 5 star reviews, their core marketing strategy of Community is clearly working! Founded in 2014 they now do $2 million US dollar in sales each year. 

Hit PLAY to hear: 

• How Hema grew her blog into a $2M eCommerce brand 
• The secret sauce behind My Little Moppet’s WhatsApp community 
• Why transparency wins in a competitive eCommerce market 
• How to reduce ad spend without losing revenue 
• The must-know tips for cracking India’s eCommerce scene. 

Key timestamps to dive straight in: 

[03:19] Blogging journey: from doctor to food blogger. 

[07:51] Blogging: a community resource platform. 

[11:50] Hiring Strategy: mold fresh talent. 

[14:43] eCommerce success in India: key factors. 

[17:28] Cutting ad spend, boosting sales. 

[18:45] Listen to Hema’s Top Tips! 

Full episode notes here: https://ecmp.info/529

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics – https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

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