Loud Speaker / The Ecommerce Playbook Podcast / The Ecommerce Playbook | This Broke the Internet: The ChatGPT Update That Changed Everything

The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

The Ecommerce Playbook | This Broke the Internet: The ChatGPT Update That Changed Everything

The future of ad creative just changed forever. In this episode of the Podcast, we break down the latest ChatGPT model update that literally broke the internet — and why it’s the biggest shift in AI-generated creative since GPT-3.5.

Jacob Posel joins to explain how this update unlocked a wave of AI ads so good… you can’t deny it anymore. From viral Twitter threads to wild reactions from the creative world, this is the moment where AI became a real force in advertising.

What You’ll Learn:

  • Why the new GPT update is a game-changer for ad creative

  • The exact moment Jacob realized AI had “solved” ads

  • What happens when media buying meets infinite creative

  • Why most brands still don’t believe this is real — and what that means

  • How you can prepare for the future of AI-generated video, creative, and strategy

For marketers, creators, and founders: This is your wakeup call. The game just changed. Get obsessed or get left behind.

Show Notes: