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Loud Speaker / The Ecommerce Playbook Podcast / The Ecommerce Playbook | The Truth About Incrementality: Are You Measuring Your Ads Wrong?

The Ecommerce Playbook Podcast

Hosted ByTaylor Holiday & Richard Gaffin

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world.

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The Ecommerce Playbook | The Truth About Incrementality: Are You Measuring Your Ads Wrong?

January 28, 2025 The Ecommerce Playbook Podcast 00:33:20

Are you really measuring your ads the right way? In this episode we dive deep into the world of incrementality testing—what it is, why it’s so important, and why most brands struggle to operationalize it effectively.

We break down the biggest mistakes marketers make when it comes to ad measurement and how to avoid them. Learn the secrets to building a consistent testing system, understanding your ad performance, and driving better results for your business.

Key topics covered:

  • What is incrementality testing?

  • Why it’s so hard to apply test results consistently

  • How to turn data into actionable insights

  • The tools and frameworks to operationalize your findings

If you want to stop guessing and start making data-driven decisions, this episode is a must-watch.

Show Notes:

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