CommerceTracks

Honest ECommerce | Testing High in Luxury Market | Allison Luvera & Lauren De Niro Pipher | Juliet Wine

August 18, 2025 00:24:56 0 Comments

On this episode of Honest Ecommerce, we have Allison Luvera and Lauren De Niro Pipher, co-founders of Juliet Wine, a brand reimagining boxed wine with award-winning California varietals in eco-friendly cylindrical packaging. Allison is an award-winning brand builder and founding member of the Alternative Packaging Alliance, and Lauren brings nearly two decades of sales and brand growth experience from Virgin Galactic, Uber, and Douglas Elliman.

We talk about reframing consumer perceptions of boxed wine, testing multiple price points before scaling, making decisions to drive progress forward, and so much more!

Honest ECommerce

Honest ECommerce | Testing High in Luxury Market | Allison Luvera & Lauren De Niro Pipher | Juliet Wine

00:00 / 00:24:56

Honest ECommerce | Building Community Before Launching Products | Hannah Ruhamah Crum | Kombucha Kamp

August 11, 2025 00:26:28 0 Comments

On this episode of Honest Ecommerce, we have Hannah Ruhamah Crum, founder of Kombucha Kamp, coauthor of the award-winning The Big Book of Kombucha, and cofounder and former president of Kombucha Brewers International. Hannah advocates for the intersection of fermentation, the human microbiome, and transparent industry practices with the mission of “Changing the World, One Gut at a Time.”

We talk about reclaiming gut health through real food, protecting tradition through policy advocacy, building loyalty with rewards that convert, and so much more!

Honest ECommerce

Honest ECommerce | Building Community Before Launching Products | Hannah Ruhamah Crum | Kombucha Kamp

00:00 / 00:26:28

Honest ECommerce | Building a Brand on Repeat Buying Power | Leah Garcia | NULASTIN

August 4, 2025 00:30:35 0 Comments

On this episode of Honest Ecommerce, we have Leah Garcia. She’s an award-winning media personality and former professional athlete, a member of the EY Entrepreneurial Winning Women™ North American Class, a Titan 100 recipient, and the Founder & CEO of NULASTIN®, a company dedicated to transforming lives through innovative elastin-based haircare.

We talk about investing early in a science-backed idea, learning from infomercial-driven growth, blending legacy service with modern tech, and so much more!

Honest ECommerce

Honest ECommerce | Building a Brand on Repeat Buying Power | Leah Garcia | NULASTIN

00:00 / 00:30:35

Honest ECommerce | Understanding Attribution Before Scaling Spend | Aaron Zagha | Newton Baby

July 28, 2025 00:24:32 0 Comments

On this episode of Honest Ecommerce, we have Aaron Zagha. He is the Chief Marketing Officer at Newton Baby, the largest D2C company in the baby sleep category. With a background in investment banking and past experience leading international Ecommerce at Teleflora, Aaron brings a data-driven lens to scaling high-trust consumer brands.

We talk about driving sales with offer and positioning, auditing channel mix to unlock growth, measuring performance with GeoLift tests, and so much more!

Honest ECommerce

Honest ECommerce | Understanding Attribution Before Scaling Spend | Aaron Zagha | Newton Baby

00:00 / 00:24:32

Honest ECommerce | Defining Brand Identity Before Launching New Channels | Jess Berman | BodyBio

July 21, 2025 00:24:43 0 Comments

On this episode of Honest Ecommerce, we have Jess Berman. She is the Chief Brand Officer and co-owner of BodyBio, a family-owned supplement brand redefining cellular health through practitioner-trusted, science-backed formulas.

We talk about leading growth through transparency and story, defining brand guidelines before scaling online, skipping short-term wins for long-term brand health, and so much more!

Honest ECommerce

Honest ECommerce | Defining Brand Identity Before Launching New Channels | Jess Berman | BodyBio

00:00 / 00:24:43

Honest ECommerce | Listening to Others Without Losing Your Path | Stephanie Moyal | Troop

July 14, 2025 00:26:05 0 Comments

On this episode of Honest Ecommerce, we have Stephanie Moyal. She is the co-founder of Troop, a wellness brand crafting functional mushroom gummies designed to make brain and body support both approachable and enjoyable. With a background that spans multiple career paths and a turning point sparked by a book on mushrooms, Stephanie turned personal curiosity into a fast-growing DTC business.

We talk about turning personal curiosity into a company, focusing efforts instead of chasing channels, growing stronger through personal challenges, and so much more!

Honest ECommerce

Honest ECommerce | Listening to Others Without Losing Your Path | Stephanie Moyal | Troop

00:00 / 00:26:05

Honest ECommerce | Connecting with Customers Beyond Tools and Dashboards | Aaron Magness | Full Glass Wine Co.

July 7, 2025 00:29:44 0 Comments

On this episode of Honest Ecommerce, we have Aaron Magness. He is the SVP of Marketing at Full Glass Wine Co., a brand acquisition and management firm focused on operating Direct-to-Consumer wine companies with strong community roots. With over 15 years of experience at high-growth consumer brands, Aaron specializes in scaling marketing across portfolios while building long-term customer value.

We talk about building expert teams in a startup portfolio, scaling DTC through subscription experience, balancing tools with firsthand market knowledge, and so much more!

Honest ECommerce

Honest ECommerce | Connecting with Customers Beyond Tools and Dashboards | Aaron Magness | Full Glass Wine Co.

00:00 / 00:29:44

Honest ECommerce | Turning Brand Values Into Growth Strategy | Julie De Angulo | Bajio Sunglasses

June 30, 2025 00:33:20 0 Comments

On this episode of Honest Ecommerce, we have Julie De Angulo. She is the VP of Ecommerce and Digital at Bajio Sunglasses, a premium polarized fishing eyewear brand built for anglers who live on the water. With 19 years of experience across home goods, pet supplements, fashion, and accessories, Julie specializes in building full-funnel strategies that scale Ecommerce brands from the ground up.

We talk about launching a DTC channel with zero digital presence, mapping the full customer lifecycle from acquisition to loyalty, translating lens tech into stories that convert, and so much more!

Honest ECommerce

Honest ECommerce | Turning Brand Values Into Growth Strategy | Julie De Angulo | Bajio Sunglasses

00:00 / 00:33:20

Honest ECommerce | Pivoting to Services to Scale With Your Team | Lucy Jeffrey | Bare Kind Limited

June 23, 2025 00:28:27 0 Comments

On this episode of Honest Ecommerce, we have Lucy Jeffrey. She is a two-time founder based in the UK. She launched Bare Kind, a bamboo sock company that donates 10% of profits to save endangered animals, and later founded Candid Founders, a YouTube channel and growth agency helping brands scale on the Faire wholesale marketplace.

We talk about why turning off Meta ads actually improved profits, building a service arm around your DTC team, running two businesses at the same time, and so much more!

Honest ECommerce

Honest ECommerce | Pivoting to Services to Scale With Your Team | Lucy Jeffrey | Bare Kind Limited

00:00 / 00:28:27

Honest ECommerce | Creating Demand from a DIY Game Idea | Tyler Simmons | BucketGolf

June 16, 2025 00:28:29 0 Comments

On this episode of Honest Ecommerce, we have Tyler Simmons, the founder and CEO of Elevate Sports, the makers of BucketGolf, a portable par-3 golf game that started as a backyard idea and grew into a seven-figure brand.

We talk about how Tyler launched with no product experience, why action beats planning early on, the most rewarding parts of building a business from scratch, and so much more!

Honest ECommerce

Honest ECommerce | Creating Demand from a DIY Game Idea | Tyler Simmons | BucketGolf

00:00 / 00:28:29

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