williamharris

Up Arrow Podcast | Why Most Founders Fail at Content (And How To Fix It) With Nathan Chan

March 18, 2025 Andrew Up Arrow 01:16:38 0 Comments

Nathan Chan is the Founder and CEO of Foundr, a global media and education company connecting millions with influential entrepreneurs. Under his leadership, Foundr has featured interviews with prominent figures such as Richard Branson, Arianna Huffington, and Tim Ferriss. Nathan bootstrapped Foundr from the ground up, providing insights on content marketing, brand building, and business…

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Up Arrow Podcast | Why Most Founders Fail at Content (And How To Fix It) With Nathan Chan
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Up Arrow Podcast | Content Wars: Product Pages vs. Resources — Which One Wins in SEO With Kristan Bauer

March 11, 2025 Andrew Up Arrow 01:17:06 0 Comments

Kristan Bauer is an Advisor and the Founder of Conifr Media, an SEO consulting agency, which she sold to SEO Collective in 2024 to elevate their success. With over 15 years of experience in search marketing, she has developed SEO strategies for numerous Fortune 500 companies and prominent brands, including Google, National Geographic, and Express….

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Up Arrow Podcast | Content Wars: Product Pages vs. Resources — Which One Wins in SEO With Kristan Bauer
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Up Arrow Podcast | The $100M CPG Playbook: Pivots, Failures, and the Secrets To Winning With Will Nitze

March 4, 2025 Andrew Up Arrow 01:22:47 0 Comments

Will Nitze is the Founder and CEO of IQBAR, a leading nutrition company offering keto, vegan, and paleo protein bars and supplements. Under his leadership, IQBAR has expanded to over 10,000 retail locations. Will also co-hosts Eating Glass, a podcast that features startup founders. In this episode… Building a CPG brand is challenging, especially when…

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Up Arrow Podcast | The $100M CPG Playbook: Pivots, Failures, and the Secrets To Winning With Will Nitze
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Up Arrow Podcast | Nine Change Principles: Tamsen Webster on Overcoming Growth Plateaus Using Strategic Communications

February 25, 2025 Andrew Up Arrow 01:22:26 0 Comments

Tamsen Webster is the Founder and Chief Learning Officer at Message Design Institute, where she helps leaders craft compelling messages to foster large-scale change. With over 25 years of experience in persuasive message design, she is a renowned message strategist and keynote speaker. Tamsen is the author of two best-selling books: Find Your Red Thread…

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Up Arrow Podcast | Nine Change Principles: Tamsen Webster on Overcoming Growth Plateaus Using Strategic Communications
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Up Arrow Podcast | The Secret to Influencer Marketing: What 8-Figure Brands Are Doing Differently With Josh Durham

February 18, 2025 Andrew Up Arrow 01:08:31 0 Comments

Josh Durham is the Founder of Aligned Growth, an agency that helps DTC brands scale through influencer partnerships and performance-driven user-generated content. Before establishing Aligned Growth, he co-founded Weighting Comforts, a weighted blanket company that he grew to over $6 million in annual revenue before selling it in 2019. Josh also served as the Head…

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Up Arrow Podcast | The Secret to Influencer Marketing: What 8-Figure Brands Are Doing Differently With Josh Durham
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Up Arrow Podcast | Brand vs. Direct Response: Advertising’s Achilles Heel With Preston Rutherford

February 11, 2025 Andrew Up Arrow 47:21 0 Comments

Preston Rutherford is the Co-founder of Marathon Data, which measures revenue from brand-building efforts. He also co-founded Chubbies Shorts, a men’s apparel brand, and Loop, a software company that streamlines the returns and exchanges process for e-commerce brands. Before exiting Chubbies, Preston grew the brand to $100 million, drove over one billion video views, garnered…

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Up Arrow Podcast | Brand vs. Direct Response: Advertising's Achilles Heel With Preston Rutherford
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Up Arrow Podcast | From Hustle to Harmony: Building Wealth, Winning in eCommerce, and Finding Peace With Andrew Youderian

February 4, 2025 Andrew Up Arrow 01:23:44 0 Comments

Andrew Youderian is the Founder of eCommerceFuel, a vetted community of seven- and eight-figure sellers. Having launched and sold several e-commerce stores, he has experience in SEO, organic and content marketing, and community building. Andrew also hosts The eCommerceFuel Podcast, which features e-commerce thought leaders. In this episode… Many entrepreneurs believe that achieving a nine-figure…

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Up Arrow Podcast | From Hustle to Harmony: Building Wealth, Winning in eCommerce, and Finding Peace With Andrew Youderian
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Up Arrow Podcast | You Can’t Button Push Your Way to $100M: Do This Instead With Sarah Carusona

January 28, 2025 Andrew Up Arrow 01:15:58 0 Comments

Sarah Carusona is a Fractional CMO and Head of Growth at MentorPass, which matches startups with vetted mentors who have launched and scaled consumer product companies. As an e-commerce leader, she has driven profitable growth by overseeing $200 million in media across performance and traditional channels, managing holistic retention programs, and spearheading website merchandising and…

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Up Arrow Podcast | You Can't Button Push Your Way to $100M: Do This Instead With Sarah Carusona
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Up Arrow Podcast | The Influencer Trap: How Low-Quality Creators Are Wrecking Your DTC Brand With Brad Hoos

January 21, 2025 Andrew Up Arrow 01:20:05 0 Comments

Brad Hoos is the CEO of The Outloud Group, a global influencer marketing agency. Brad and his team have worked with hundreds of eight- and nine-figure brands, including Athletic Greens, NerdWallet, and SimpliSafe. As a former management consultant and business builder, he has been featured in The Wall Street Journal, USA Today, and Forbes. In…

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Up Arrow Podcast | The Influencer Trap: How Low-Quality Creators Are Wrecking Your DTC Brand With Brad Hoos
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Up Arrow Podcast | The Steve Jobs of Leather: Growing a DTC Brand to $150M With Curtis Matsko

January 14, 2025 Andrew Up Arrow 01:19:59 0 Comments

Curtis Matsko is the Founder and CEO of Portland Leather Goods, a DTC high-quality leather goods company. He built the brand out of his garage, scaling it from zero to over $100 million in yearly revenue. As a serial entrepreneur and digital marketing expert, Curtis has worked in design production, marketing, and customer service. In…

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Up Arrow Podcast | The Steve Jobs of Leather: Growing a DTC Brand to $150M With Curtis Matsko
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