whole foods

Honest ECommerce | Landing Shelf Space with Persistent Outreach | Julian Tcherassi | Magiktea

March 2, 2026 Honest ECommerce 00:43:24 0 Comments

On this episode of Honest Ecommerce, we have Julian Tcherassi, the founder & CEO of Magiktea. Magiktea is the first USDA Organic & Wildlife Friendly palo azul tea company that is now available in over 1000 health food stores nationwide.

We talk about spotting an opportunity from personal experience, offering consignment as visibility strategy, learning advertisement tactics from founders, and so much more!

Read More
Honest ECommerce
Honest ECommerce
Honest ECommerce | Landing Shelf Space with Persistent Outreach | Julian Tcherassi | Magiktea
Loading
/

Honest ECommerce | Testing High in Luxury Market | Allison Luvera & Lauren De Niro Pipher | Juliet Wine

August 18, 2025 Honest ECommerce 00:24:56 0 Comments

On this episode of Honest Ecommerce, we have Allison Luvera and Lauren De Niro Pipher, co-founders of Juliet Wine, a brand reimagining boxed wine with award-winning California varietals in eco-friendly cylindrical packaging. Allison is an award-winning brand builder and founding member of the Alternative Packaging Alliance, and Lauren brings nearly two decades of sales and brand growth experience from Virgin Galactic, Uber, and Douglas Elliman.

We talk about reframing consumer perceptions of boxed wine, testing multiple price points before scaling, making decisions to drive progress forward, and so much more!

Read More
Honest ECommerce
Honest ECommerce
Honest ECommerce | Testing High in Luxury Market | Allison Luvera & Lauren De Niro Pipher | Juliet Wine
Loading
/

Honest ECommerce | Listening to Others Without Losing Your Path | Stephanie Moyal | Troop

July 14, 2025 Honest ECommerce 00:26:05 0 Comments

On this episode of Honest Ecommerce, we have Stephanie Moyal. She is the co-founder of Troop, a wellness brand crafting functional mushroom gummies designed to make brain and body support both approachable and enjoyable. With a background that spans multiple career paths and a turning point sparked by a book on mushrooms, Stephanie turned personal curiosity into a fast-growing DTC business.

We talk about turning personal curiosity into a company, focusing efforts instead of chasing channels, growing stronger through personal challenges, and so much more!

Read More
Honest ECommerce
Honest ECommerce
Honest ECommerce | Listening to Others Without Losing Your Path | Stephanie Moyal | Troop
Loading
/